Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most.

Entertainment 85

Entertainment Gen Z Millennials User-Generated 85

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Twitter is great for joining relevant discussions, sharing tips, and engaging with industry professionals.

Marketers 128

Marketers Marketing User-Generated Promotion 128

Exposure Ninja

JULY 5, 2023

Social media is where connections and conversations happen, so jump in and make a splash. B2B marketers looking to maximise their digital presence should consider a social media marketing strategy. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Martech

FEBRUARY 19, 2025

Businesses can quickly and effectively share product demonstrations, industry insights, company culture, etc. Here are some examples of B2B brands on TikTok and how they have used the platform: Adobe uses TikTok to target marketing professionals and creatives, showcasing product features and use cases.

Gen Z 117

Gen Z Law B2C Entertainment 117