Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JANUARY 20, 2025

Decision-makers prioritize content offering industry insights and results. Niche forums and specialized industry groups are also becoming increasingly important for fostering deeper discussions and targeted engagement. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Marketing Insider Group

AUGUST 27, 2024

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Adobe Experience Cloud Blog

APRIL 10, 2018

Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. You should also be doing the same for your competitors as well as tracking wider industry keywords.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. News, industry POVs, company culture, blog posts. Infographics, whitepapers, videos, playbooks. Annual reports, research papers, industry insights. Industry Insights. Build a plan to post one video per day.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Lusha

JULY 11, 2024

Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach. Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Twitter is great for joining relevant discussions, sharing tips, and engaging with industry professionals. You need a targeted lead generation campaign that brings in a steady source of high-quality leads for your company.

Marketing 129

Marketing Marketers User-Generated Promotion 129