Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Marketing Insider Group

AUGUST 27, 2024

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Social Media Marketing Social media marketing is equally important.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Adobe Experience Cloud Blog

APRIL 10, 2018

Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. You should also be doing the same for your competitors as well as tracking wider industry keywords.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. News, industry POVs, company culture, blog posts. Infographics, whitepapers, videos, playbooks. Annual reports, research papers, industry insights. Industry Insights. Build a plan to post one video per day.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Lusha

JULY 11, 2024

Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach. Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Twitter is great for joining relevant discussions, sharing tips, and engaging with industry professionals. You need a targeted lead generation campaign that brings in a steady source of high-quality leads for your company.

Marketers 118

Marketers Marketing User-Generated Promotion 118

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52