Martech
FEBRUARY 22, 2024
There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.
Marketing Insider Group
OCTOBER 16, 2024
Each piece should be well-researched, clear, and relevant to your target market’s needs. In fact, according to Statista, 44% of B2B professionals believe it’s the most important platform for their businesses, and 86% of B2B marketers are actively using LinkedIn. Remember to focus on quality over quantity.
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Sprout Social
MARCH 26, 2025
If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. The key is knowing where to find them.
Hubspot Marketing
MARCH 21, 2024
Construction companies swooped in and launched targeted marketing campaigns. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof.
Bannerflow
AUGUST 17, 2021
Firstly, they don’t deviate from their target market of 18-25 year olds. Secondly, they were one of the first brands to leverage the power of influencer marketing. From the bedroom of two students in 2012 to a $1.3 billion valuation in 2020! A large part of Gymshark’s success has been attributed to two factors.
Bannerflow
APRIL 12, 2022
A well-designed mobile app creates a direct digital path to target customers and more opportunities for sales. The key benefits of a travel app for modern travel businesses include: Instant marketing tool – you can collect user data and create more targeted marketing campaigns.
Exposure Ninja
JULY 5, 2023
Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market. Then, create targeted marketing campaigns that address their unique needs. The secret to influencer marketing success?
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