article thumbnail

The Top 5 B2B Podcast Creators: Learning From Success

Aspiration Marketing

These busy professionals tune in for industry insights, thought leadership content, and actionable strategies they can apply to their own businesses. 80% of B2B decision-makers turn to podcasts regularly—and not just for mindless entertainment. But with so many shows out there, how do you make yours stand out?

article thumbnail

Thought leadership: The human element your marketing needs

Martech

That’s where “thought leadership” comes in. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. What is thought leadership again? Industry-specific videos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

article thumbnail

B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

Decision-makers prioritize content offering industry insights and results. B2B engagement relies on a professional, authoritative tone with thought-provoking posts, meaningful discussions, and direct messages. In contrast, B2B audiences take a research-driven approach, seeking solutions to business challenges.

B2C 59
article thumbnail

10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

article thumbnail

A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Regardless of a team members comfort with social media or experience developing their thought leadership, employee brand amplification makes representing Sprout online more accessible. Employees can personalize the message idea before sharing it, improving the odds that not every post is the same. and third-party articles.

article thumbnail

6 Ways to Guarantee Your Guest Post Gets Rejected

Adobe Experience Cloud Blog

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard. Tell me about it in the comments!