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Thought leadership: The human element your marketing needs

Martech

That’s where “thought leadership” comes in. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. What is thought leadership again? Industry-specific videos.

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The Top 5 B2B Podcast Creators: Learning From Success

Aspiration Marketing

These busy professionals tune in for industry insights, thought leadership content, and actionable strategies they can apply to their own businesses. 80% of B2B decision-makers turn to podcasts regularly—and not just for mindless entertainment. But with so many shows out there, how do you make yours stand out?

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

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6 Ways to Guarantee Your Guest Post Gets Rejected

Adobe Experience Cloud Blog

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard. Tell me about it in the comments!

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

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How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Regardless of a team member’s comfort with social media or experience developing their thought leadership, employee brand amplification makes representing Sprout online accessible. Owned and earned thought leadership. Industry insights and news. and third party articles. Recruitment content.

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Marketo Champion Jess Kao Spoke to Audience of 7,000 at Adobe Summit

Adobe Experience Cloud Blog

The Marketo Champion program brought me to a big stage which boosted my personal brand, and more people are now interested to hear about the industry insights from me. The post Marketo Champion Jess Kao Spoke to Audience of 7,000 at Adobe Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.