Industry Insights Thought Leadership User-Generated 
Buffer Marketing
JANUARY 30, 2025
If short-form videos generate the most engagement, prioritize them. 📚 How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? What content drove the most website clicks, inquiries, or sales?
Sprout Social
FEBRUARY 10, 2025
Allow your current employees to expand your candidate search and generate interest in working for your company. They must also balance mitigating potential risks from employee-generated content with amplifying the experiences of internal voices. Some 86% of marketing leaders anticipate hiring at least two new team members in 2025.
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Litmus
OCTOBER 17, 2024
Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform.
Scoop.it!
APRIL 18, 2023
billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience.
Calvyn Lee Blog
MAY 21, 2022
Collect some of her most shared thought leadership articles and turn them into a gated e-book. Generating brand awareness. Use the same picture in different creatives across time, so users remember it and associate it with your brand. A thought leadership piece. Which two tactics would be optimal?
Search Engine Land
APRIL 24, 2024
Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.
Buffer Marketing
MAY 9, 2024
All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. An optimized company page makes it easier for customers to find your services, increasing traffic and boosting lead generation. Why is LinkedIn SEO important? Contribute to collaborative articles.
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