Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Regularly update your page with fresh content like articles, company news, or industry insights. LinkedIn groups are another excellent resource for networking.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JANUARY 20, 2025

Decision-makers prioritize content offering industry insights and results. B2B engagement relies on a professional, authoritative tone with thought-provoking posts, meaningful discussions, and direct messages. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thought leadership articles and turn them into a gated e-book.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. You may want to create a video, infographic, blog, whitepaper, or webinar.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Conversion Rate Think of your Conversion Rate as the finish line in a race. It’s the point where your audience does what you want them to do. For B2B companies, the Conversion Rate is key.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Tiecas

JANUARY 17, 2024

This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). You should share industry insights, best practices, tips, and tutorials about your manufacturing niche.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52