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For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.
Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform. Personalize content based on data.
At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template. Traditionalmarketing starts with the product.
Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. Use Reels, Stories with Link Stickers, and bio links to guide users to your website. Publish LinkedIn Articles and industryinsights to bring professionals to your site.
Content marketing is pivotal for small businesses as it helps establish authority, build trust, and attract a targeted audience. It enhances online visibility and brand recognition, resulting in high-quality lead generation. Why is content marketing important? This is where content marketing comes in.
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