Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. You may want to create a video, infographic, blog, whitepaper, or webinar.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. News, industry POVs, company culture, blog posts. Infographics, whitepapers, videos, playbooks. Annual reports, research papers, industry insights. Industry Insights. Build a plan to post one video per day.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Conversion Rate Think of your Conversion Rate as the finish line in a race. It’s the point where your audience does what you want them to do. For B2B companies, the Conversion Rate is key.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Hubspot Marketing

MARCH 21, 2024

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Again, Bechtel Corporation does a great job with this. Remember to tailor your content to different platforms when posting content on social media. This way, your sales pipeline never runs dry.

Marketers 125

Marketers Marketing User-Generated Promotion 125

Tiecas

OCTOBER 30, 2023

Email newsletters are perfect for sharing company news, product updates, industry insights, and technical content. That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Customers.ai

DECEMBER 17, 2024

If youre a B2B brand, whitepapers that offer advanced industry insights can work well. High-quality blog posts, guides, or videos can inspire users to share their contact details in exchange for exclusive resources like templates or whitepapers. Something like this might work.

Shipping 84

Shipping Whitepaper eCommerce eBook 84

Rock Content

MARCH 23, 2023

Media Brand Instead of blogging about specific topics or industry insights, a media brand blog usually exists outside the corporate brand. This type of blog focuses on curating content across different mediums, including videos, articles, whitepapers, podcasts, and more.

Real Estate 94

Real Estate Marketers Marketing Finance 94

Bannerflow

DECEMBER 16, 2019

Kargo and tobii produced a whitepaper investigating this precise topic. These include: using the correct ad formats in the right environment – making them viewable. And ensuring that viewability is matched by memorability. However, viewability doesn’t always translate to memorability.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Sachs Marketing Group

JUNE 21, 2023

Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. Regular Updates: Keep your audience informed about the latest products, services, and company news.

Digital Marketing 52

Digital Marketing Branding Transform Marketers 52

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Perhaps you have a solution to help your audience perform a task quicker or solve common industry pain points. Whitepapers Have an interesting survey that your team recently ran? Provide your audience with information they can’t easily get elsewhere.

eBook 145

eBook Finance User-Generated Transform 145

Tiecas

JANUARY 17, 2024

Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications. You should share industry insights, best practices, tips, and tutorials about your manufacturing niche.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Lusha

JUNE 11, 2024

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Blog posts: Share your expertise, industry insights, and thought leadership through engaging blog posts.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Martech

FEBRUARY 19, 2025

Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 118

Gen Z Law B2C Entertainment 118