SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 119

Influencer Marketing Marketers Marketing Analytics 119

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Influencer Marketing 111

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 111

Buffer Marketing

FEBRUARY 17, 2025

Using Buffer, you can instantly know: Which types of posts perform the best on your social media channel(s) The best day, time, and frequency to post to maximize your results All key performance indicators analytics you get natively — follower growth, total reach, engagement metrics, audience demographics, hashtag performance, etc.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 131

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 131

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Sprout Social

SEPTEMBER 6, 2022

So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers. Quintly is one of the most robust YouTube analytics tools in the market. It offers hundreds of metrics that you can track to get a comprehensive look into your performance.

Analytics 141

Analytics Key Performance Indicator Marketers Marketing 141

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. View this post on Instagram A post shared by Summit Brands (@hellosummitbrands) Performance-Based Influencer Marketing Gone are the days of measuring the success of posts simply by how much engagement they receive.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Neil Patel

APRIL 13, 2021

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. Is it worth your time, or should you leave the influencer trend behind? Because influencer marketing works. Ready to find influencers for marketing campaigns?

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Rock Content

SEPTEMBER 15, 2023

And know when social media metrics commonly classified as vanity metrics — like follower count or shares — might be relevant within a context, as with an influencer marketing or brand recognition campaign. Rawpixel on Freepik Identifying True Key Performance Indicators (KPIs) So, what’s the difference between a metric and a KPI?

Key Performance Indicator 98

Key Performance Indicator Digital Marketing Influencer Marketing Marketing Strategy 98

Marketing Insider Group

JANUARY 22, 2025

Impact on Ad Performance A dedicated campaign manager can improve the performance of your advertising campaigns by implementing expert strategies that drive better results. They focus on improving key performance indicators like CTR, conversion rates, and ROI, which you can use to determine the success of your campaigns.

Management 52

Management Key Performance Indicator Advertisers Advertising 52

Content Marketing Institute

JULY 10, 2018

Then we started doing more influencer marketing and collaborative content. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. #CMWorld Click To Tweet.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Sprout Social

MARCH 21, 2019

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Influencer marketing research. Influencer marketing research.

Key Performance Indicator 111

Key Performance Indicator Health Influencer Marketing Market Research 111

Marketing Insider Group

MAY 26, 2021

Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales. Social media marketing and ads. Email marketing. Influencer marketing. Pain points.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketers 144

Hootsuite

MAY 9, 2023

Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel. You’ll find an influencer who vibes with your brand, then pay them to post about your brand, products, or services on their channels. Boosted social posts. Sponsored content or paid UGC.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Traackr

MAY 28, 2015

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Sprout Social

APRIL 25, 2024

Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners. Download the template 8. Get the template 20.

Social Media Marketing 138

Social Media Marketing Key Performance Indicator Influencer Marketing Management 138

Rock Content

MARCH 19, 2024

This makes it essential for modern marketers to use influencer marketing and similar options to reach their target audiences. Using influencers and content creators in your campaigns lends authenticity to your brand. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Hootsuite

JULY 6, 2022

You can do this through cross-platform promotion, blogs, and influencer marketing. You’ll want to choose some KPIs (Key Performance Indicators) related to your organizational goals. Promote your Instagram shop on other platforms. To maximize sales, promote your Instagram shop on other platforms as well.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 111

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. Leveraging Influencer Marketing to Expand Your Reach Influencer marketing can be a powerful tool for businesses looking to expand their social media reach.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Many Chat

JUNE 1, 2022

The Instagram Insights tool is a great way to track basic key performance indicators (KPIs), but there are third-party apps that can give you more in-depth analytics. If your brand or business has a multi-member marketing team, Hootsuite is a great app to keep you all on track. Best free analytics apps for Instagram.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Martech

DECEMBER 13, 2023

Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Have regular, productive communication Relationships are the foundation of good business, and solid communication is the foundation of strong relationships. This lays the foundation for the most profitable and long-lasting creator partnerships.

Key Performance Indicator 84

Key Performance Indicator Shipping Fashion Communications 84

Hootsuite

MARCH 31, 2020

From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. See Influencer marketing. Learn more: How to Work With an Instagram Influencer According to an Influencer. Influencer marketing. See Influencer. Key performance indicator (KPI).

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Content Marketing Institute

DECEMBER 25, 2018

Get started with influencer marketing. for every dollar invested in influencer marketing ( Burst Media study ), it may be one of the smartest bets around for successful content distribution. KPIs can also offer clues as to what steps should be taken to get poor-performing content on track. joderama Click To Tweet.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Digital Marketer

FEBRUARY 6, 2024

Evaluate key performance indicators such as participation rates, social media engagement, website traffic, and any subsequent changes in sales or customer inquiries. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Sachs Marketing Group

DECEMBER 1, 2023

Another option to consider that falls along the lines of influencer partnerships is creator marketing. There’s a key difference between influencer marketing and creator marketing, which we’ll cover soon … the tides have been changing, and aligning with creators could be something to consider for your marketing strategy next year.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Search Engine Land

MAY 13, 2024

So, how do you reach your target audience and achieve content marketing success? Almost 81% of marketers who use influencer marketing say it’s an effective strategy, per a HubSpot study. The answer lies in analyzing your performance and continuously optimizing your approach. The bottom line?

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Contently B2C

JULY 25, 2016

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traackr, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Buffer Marketing

JUNE 13, 2024

Paid channels Paid media includes PPC ads, sponsored posts, and influencer marketing, which is most often conducted on social media and search engine channels. Content distribution metrics to track your results Your content's performance will vary from one channel to the next. These metrics should align with your goals.

PR 130

PR User-Generated Promotion Key Performance Indicator 130

Traackr

MAY 28, 2015

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Internet Marketing Ninjas

FEBRUARY 6, 2023

Social media analytics aims at helping you estimate your social media ROI (return on investment) and improve your key performance indicators (KPIs). Sprout Social Sprout Social has been continuously praised by users and tech review sites as being one of the best on the market today.

Analytics 52

Analytics Key Performance Indicator Price User-Generated 52

Hubspot Marketing

NOVEMBER 30, 2022

Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. One popular type of sponsored content is influencer marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Lusha

JUNE 7, 2024

Social Media Marketing involves leveraging social media platforms to connect with your audience, share your message, and build relationships. This can include organic posts, paid advertising, and influencer marketing. Influencer Marketing: Partner with influencers in your industry to reach a wider audience and generate buzz.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 115

Influencer Marketing Marketers Marketing Promotion 115