Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing. Social media channels. Educational content.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Search Engine Land

MAY 13, 2024

So, how do you reach your target audience and achieve content marketing success? Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The key is to make sure your CTA is relevant to the content of the email and provides value to the reader.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Hootsuite

MARCH 31, 2020

Content marketing. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hubspot Marketing

NOVEMBER 30, 2022

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145