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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it!

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Marketing strategies should focus on content that addresses doubts or objections, such as comparison pages that validate the company’s credibility.

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How to Create Great Gated Content From Existing Content

Content Marketing Institute

We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. We built a microsite, an area on our website devoted to influencer marketing.

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7 Creative Facebook Giveaway Ideas for 2023 [+ Examples]

Hootsuite

Running a Facebook contest is easy enough, but there’s a few things to know before you embark on your first giveaway — both for the success of your Facebook marketing strategy and to make sure you’re not breaking any of the platform’s rules. Read Hootsuite’s best practices for influencer marketing. Make a game of it.

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TikTok Shop: What It Is, How to Launch One & How to Market One

Hubspot Marketing

Fulfilled by TikTok: Merchants can now focus on your products while TikTok takes care of logistics. Utilize influencer marketing Unsure of HOW to create great content or get recommendations for your products? Consider leaning into influencers. Influencer marketing can be a powerful strategy for promoting your TikTok Shop.

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