Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 79

Influencer Marketing Transform Marketers Marketing 79

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 129

Influencer Marketing Price Affiliate Marketing Millennials 129

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. What is B2B influencer marketing?

Influencer Marketing 141

Influencer Marketing Branding B2C Marketers 141

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Content Marketing Institute

MAY 3, 2022

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading →

Influencer Marketing 123

Influencer Marketing Management Marketers Marketing 123

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Micro-influencers charge lower rates.

Influencer Marketing 145

Influencer Marketing Health Marketers Marketing 145

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 139

Influencer Marketing Customer Journey Health Marketers 139

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 134

Influencer Marketing Affiliate Marketing eCommerce User-Generated 134

Buffer Marketing

JANUARY 16, 2025

Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. It can help you gain valuable insights about your audience that can aid in improving everything from your social media campaigns to your overall marketing strategy. AI assistant for actionable insights.

Price 121

Price Analytics Influencer Marketing Management 121

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 139

Influencer Marketing Branding User-Generated Marketers 139

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 110

Influencer Marketing Food User-Generated Affiliate Marketing 110

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 131

Manufacturing B2C eCommerce Marketers 131

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 124

Influencer Marketing Price Analytics Marketers 124

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 127

Influencer Marketing User-Generated Key Performance Indicator Analytics 127

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Fashion 145

Martech

AUGUST 29, 2024

Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution.

Marketing Automation Platform 110

Marketing Automation Platform Influencer Marketing Advertising Advertisers 110

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. I was absolutely right about this trend.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? This can be especially hard to manage if your team is small (or, like me, a team of one). Work with relevant creators and influencers.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Marketing Insider Group

DECEMBER 8, 2021

Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. Below are 3 marketing strategies that should be prioritized in 2022. B2B Influence. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketers Marketing 116

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Transform 111

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Buffer Marketing

FEBRUARY 6, 2025

Go to “Manage Account” and switch to a TikTok business account 4. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. The best TikTok marketing strategy is combining organic and paid efforts.

SEO 110

SEO Real Estate User-Generated Promotion 110

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Martech

JANUARY 26, 2023

Technology companies like Tagger and Onalytica can help marketers identify, engage and manage creators and influencers. Operationalizing brand advocacy In the early days of the web, brand advocacy was an important topic of conversation among the marketing community. Get MarTech! In your inbox. Subscribe Processing.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

SocialPilot

SEPTEMBER 5, 2024

This is because you don’t have the right strategy and methods to capture attention and drive effective travel bookings. SocialPilot is the social media management partner for several travel agencies and businesses. We have bought the secret strategies they have implemented in their social media marketing plans to gain success.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108