Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1.

PR 108

PR Influencer Marketing Promotion Management 108

Search Engine Land

JULY 23, 2024

What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. What does influencer marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 127

Influencer Marketing User-Generated Key Performance Indicator Analytics 127

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketers Marketing 105

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns.

Analytics 115

Analytics Transform User-Generated PR 115

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Adobe Experience Cloud Blog

APRIL 10, 2018

By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Community management is all about joining conversations. This blog is useful for those seeking a step by step approach to effective influencer marketing. STEP 3: Join the Conversation.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding. Your PR strategy should be using all three. It has the aim of acting as a virtual home for your PR activity. Influencer marketing.

PR 145

PR Communications Inbound Marketing Management 145

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What strategies did you use to collaborate?

Management 124

Management Social Media Marketing Communications Analytics 124

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. Pricing: Starts at $198/month.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Econsultancy

MAY 10, 2022

Identifying influencers to work with has traditionally been a manual, time-consuming task. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. Consider engaging a range of influencers. 

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more. So the upside. I wasn’t homeless. Desperation or inspiration?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Proactively plan for crisis management.

Communications 119

Communications PR Gen Z Analytics 119

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). In many companies, SEO and brand management are far apart and don't often talk to each other.

Management 96

Management PR User-Generated SEO 96

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 56

Influencer Marketing PR Marketers Marketing 56

Adams & Knight Marketing

APRIL 26, 2021

A native of Connecticut, Shaw holds a bachelor’s degree in management from The Catholic University of America in Washington, D.C. After accepting this position, he recently moved with his family to Simsbury, Connecticut. “I’m excited to join the leadership team at Adams & Knight,” said Shaw.

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

Influencer Marketing 141

Influencer Marketing Price Manufacturing Marketers 141

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Get creative with the add-ons to convince them to link back.

PR 127

PR SEO Health Influencer Marketing 127

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Influencer Marketing 143

Sprout Social

OCTOBER 21, 2021

An effective online review management strategy is needed if you want to stay on top of them. This is where PR work comes in. Social media and PR work in tandem with each other since they allow both brands and journalists to keep track of what the other is doing. Media coverage. Social media shoutouts.

PR 145

PR SEO Advertising Advertisers 145

Hootsuite

MAY 10, 2021

These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. Social media has become a primary channel for big companies to broadcast comms and PR messages. It’s already reaped some of the rewards of inclusive marketing. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketers 135

Duct Tape Marketing

FEBRUARY 25, 2023

Upfluence – An a ll-in-one affiliate and influencer marketing platform that allows you to discover influencers depending on your niche, manage influencer relationships, create automated campaigns, track sales, measure ROI, etc.

PR 94

PR Influencer Marketing Digital Marketing Management 94

Hubspot Marketing

APRIL 9, 2024

HubSpot Program Manager Kaitlin Milliken also takes the time to test AI solutions like ChatGPT. "AI I used ChatGPT to create a Python script that managed the files for me. This is likely due to how simple the app is to use for quick updates, PR, and conversion, even with minimal time and money. I’m not alone.

Advertising 108

Advertising Advertisers PR Millennials 108

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources. Type: Course.

Social Media Marketing 141

Social Media Marketing Price Marketers Marketing 141

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketers 107

Buffer Marketing

JANUARY 12, 2023

We’ve seen it used to manage and write emails, tweets, and, more controversially, to make art. Kendall also predicts that per-platform social managers will become a thing since brands can be more efficient and devote their attention to one platform. The end of 2022 was bang-on for AI with the release of OpenAI’s ChatGPT.

Gen Z 144

Gen Z User-Generated Fashion Copywriting 144

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing PR Social Media Marketing Marketers 52

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer Marketing 110

Influencer Marketing Price PR User-Generated 110