Influencer Marketing Manufacturing PR 
Orbit Media Studios
JULY 27, 2022
“ Let’s imagine you’re a vacuum cleaner manufacturer. not just the models your vacuum company manufactures). I worked with an established brand on a play like this, and the PR team were surprised to see which publishers were actually ranking for these queries. Your only play here is digital PR.
Sprout Social
JANUARY 25, 2021
For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.
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Search Engine Land
APRIL 15, 2024
Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search. Digital PR remains a fantastic way to achieve coverage within these online publications. Creating shareable content. Leveraging UGC.
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.
Hubspot Marketing
DECEMBER 13, 2023
As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.
Neil Patel
NOVEMBER 25, 2020
Brands have long tried to inflate the consumer’s emotional response through manufactured content; some met with great success. After countless upbeat entries about how people loved working for the company, it was discovered that the trip was paid for by Walmart and the entire thing was a campaign created and managed by the company’s PR firm.
Exposure Ninja
JULY 6, 2023
Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. A Solid Digital PR Strategy Is Key Digital PR will be one of the top ways to compete with AI-generated search results. Here are some digital PR strategies that help B2C businesses thrive in this AI world.
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