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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Retailers often even help shoulder some of the marketing to drive sales. Image Source I built it entirely on free tools, and every sale offsets any manufacturing expense.

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How to quickly resolve conflict in your buying channels

Welcome Software

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. This resonates deeply with Gen Z’s desire for authenticity and community.

Gen Z 103
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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Rethink what influencer metrics matter most.

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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

They're Not Doing It Alone Since these entrepreneurs aren’t usually experts in the goods they sell, white-labeling is a popular way to get a product to market. Influencers partner with third-party manufacturers and add on their own branding and marketing.

Food 134
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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

In this case, the auto manufacturer GMC sponsored the “moment of the game,” which is a highlight of the best play of the game. This strategy opens the door to more possibilities because you can piggyback on the following and audience of the influencer across a variety of platforms. How much do eSports ads cost?

B2C 144