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Global businesses reach specific marketsegments on social media through the use of different platforms and accounts. Social media has become a primary channel for big companies to broadcast comms and PR messages. It’s already reaped some of the rewards of inclusive marketing. Connect with specific audiences.
This also enables you to manage your influencermarketing more effectively to ensure your influencers are following brand guidelines. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action. Siri and Alexa are common examples of conversational AI.
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