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Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% InfluencerMarketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6% of organic online traffic clicks.
Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.
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