Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hubspot Marketing

APRIL 21, 2025

With this data in mind, according to our survey, it's no surprise that TikTok, Instagram, and YouTube are the top social media platforms for short-form videos and will see more investments from marketers than the other platforms in 2025. Brands will prioritize partnering with smaller influencers to create social media videos.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Learn more here !

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Buffer Marketing

JULY 24, 2024

Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases. Most of these tools rely on filters to help you narrow down the kind of influencer you want.

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Econsultancy

MARCH 10, 2022

This webinar draws on Econsultancy’s upcoming Content Marketing Best Practice Guide and Influencer Marketing Best Practice Guide. The reports have been created with the help and insight of leading professionals in both content and influencer marketing to give you the edge. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketing 52

OnPassive Marketing

MARCH 30, 2022

Influencer marketing strategy is undoubtedly one of the most popular marketing strategies used by most businesses in recent times. When brands or marketing agencies form a partnership with someone with clout and followers across multiple platforms, this is known as influencer marketing.

Influencer Marketing 57

Influencer Marketing Marketing Strategy Fashion Manufacturing 57

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JULY 30, 2023

According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 137

eCommerce Marketing Marketers Influencer Marketing 137

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 132

B2C Market Trends Marketing Marketers 132

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Adobe Experience Cloud Blog

AUGUST 6, 2012

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. Here are 5 tips for creating your influencer marketing strategy. How to find your local influencers. If so, what tips have we missed?

Marketing Strategy 132

Marketing Strategy eBook Influencer Marketing Marketing 132

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Adobe Experience Cloud Blog

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” Why Should Marketers Invest in Influencer Marketing? Why Should Marketers Invest in Influencer Marketing?

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. 89% of marketers agree that influencer marketing positively impacts brand awareness.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Sprout Social

JANUARY 24, 2024

Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.

Branding 130

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 130

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. Not convinced that working with small-time influencers is for you?

Influencer Marketing 132

Influencer Marketing Health Price Promotion 132

Hubspot Marketing

DECEMBER 19, 2022

In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing?

Whitepaper 121

Whitepaper Influencer Marketing User-Generated Fashion 121

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Marketing Insider Group

DECEMBER 1, 2021

Learn why they matter and how you can apply them to your overall content marketing plan. So here are the top content marketing trends you need to follow next year: Personalized Content. Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. Brands Go Niche with Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

APRIL 4, 2022

Securing budget for Influencer Marketing. For many marketers, influencer marketing seems out-of-reach — after all, don't you have to spend big bucks to partner with mega influencers? Timing is a detail easy to overlook in your marketing strategy. Think again. Posting at the right times.

Influencer Marketing 123

Influencer Marketing User-Generated Marketing Marketers 123

Hubspot Marketing

MAY 30, 2023

So what are local marketers planning to do if the app is fully banned nationwide? Tourism marketers in states where TikTok usage has already been banned or limited (such as Montana and Virginia) have pivoted to share short-form video content on Instagram Reels and YouTube Shorts instead.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Sprout Social

APRIL 20, 2022

Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. With 75% of brand marketers planning to dedicate a budget for influencer marketing, it’s also a strategy that you don’t want to get be left behind on. Brand ambassador programs.

Influencer Marketing 138

Influencer Marketing Promotion Branding Product 138

Content Marketing Institute

MAY 24, 2018

We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Click To Tweet. We had our format.

Influencer Marketing 111

Influencer Marketing Whitepaper Promotion Logistics 111

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. Source: eMarketer. original sound – TIFFY COOKS.

Food 145

Food Fashion Influencer Marketing Branding 145

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 104

eBook Marketing Plan Influencer Marketing Marketing 104