SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 132

Influencer Marketing Health Transform Marketing 132

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media goals should align with your overall marketing objectives.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketing Marketers 105

Hubspot Marketing

JULY 30, 2023

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Consumers are turning to social in place of Google. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Rethink what influencer metrics matter most.

Influencer Marketing 142

Influencer Marketing Price Manufacturing Marketing 142

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 136

eCommerce Marketing Marketers Influencer Marketing 136

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement. SOCIAL MEDIA.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. Leveraging TikTok Influencer Marketing. This includes billion-dollar brands like Google, Ikea, and YouTube.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Content Marketing Institute

MAY 24, 2018

We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. As a lazy person, I love this idea.

Influencer Marketing 111

Influencer Marketing Whitepaper Promotion Logistics 111

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

OCTOBER 25, 2021

Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals. There’s a place for every business on social media, but it’s not everywhere. Customer personas.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Adobe Experience Cloud Blog

APRIL 23, 2015

But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Almost a third of APAC respondents in the study placed acquiring appropriate skills as a top area of investment over the next 12 months, way more emphasis than placed in other parts of the world. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hubspot Marketing

FEBRUARY 13, 2023

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Marketing Insider Group

DECEMBER 1, 2021

Learn why they matter and how you can apply them to your overall content marketing plan. So here are the top content marketing trends you need to follow next year: Personalized Content. Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. Brands Go Niche with Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Scoop.it!

FEBRUARY 7, 2023

In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy. You can then rework your plan to focus more heavily on these high-performing platforms, cutting out the dead weight and feeding the strong. The result?

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Sprout Social

APRIL 20, 2022

Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. It’s the platform of choice for 72% of creators , making it a great place for a brand to get involved in the creator economy. Influencer marketing and brand ambassador programs are not the same.

Influencer Marketing 138

Influencer Marketing Promotion Branding Product 138

Marketing Insider Group

JUNE 24, 2024

However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience. As you market your company, understanding social media’s value and potential pitfalls is crucial. This belief results in the question: Is social media worth it?

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119

Sprout Social

SEPTEMBER 2, 2022

But if you do, it’s best to be prepared—especially considering only 23% of US organizations reported having a crisis response team in place pre-pandemic. Additional resources: Article: Social media crisis plan. Influencer Marketing 101 (Influencer Marketing Hub). Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Hubspot Marketing

DECEMBER 19, 2022

Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. On top of that, a staggering 96% of marketers agree that the optimal length of a marketing video is under 10 minutes. 29% of marketers plan to stop marketing in the metaverse (e.g.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. Source: eMarketer. original sound – TIFFY COOKS.

Food 145

Food Fashion Influencer Marketing Branding 145

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Email marketing.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Hubspot Marketing

APRIL 5, 2024

B2B Social Media Strategy Stats Facebook and Instagram seem to be the best social media channels in terms of ROI — 29% of B2B marketers saw the greatest returns there. YouTube comes in third place with 26%, while TikTok was the most profitable avenue for 24% of B2B marketers.

B2C 137

B2C SEO Transform Marketing 137

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Simply having one will place you ahead of the crowed. Tip 3: Email Marketing—Build your List.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Opportunities for accounts to interact.

Gen Z 139

Gen Z Entertainment Law Fashion 139

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. Around 71% of consumers and 65% of marketers expect it to be one of the platforms they use the most this year. Facebook remains a key place to invest energy.

Gen Z 144

Gen Z Thought Leadership Fashion Energy 144

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 105

Thought Leadership Marketing Marketers B2C 105

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Influencer marketing is now a cornerstone of modern marketing strategies.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hootsuite

MAY 19, 2022

Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives. Work with Facebook influencers. Know what your audience wants to see.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Influencer Marketing 145

Neil Patel

APRIL 7, 2021

The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd. In this revolutionary book , author and rebellious marketer Allan Dib argues against small and medium businesses using big business marketing strategies. The Age of Influence: The Power of Influencers to Elevate Your Brand.

Marketing 128

Marketing Marketers Transform Digital Marketing 128

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Marketing Insider Group

FEBRUARY 3, 2022

Focusing on organic growth, content marketing , and testing conversion “pathways” allow these companies to achieve their goals without hiring big name CMOs or Madison Avenue advertising agencies. Marketing Strategy and the 4 Ps. First of all, most people only think marketing is concerned with 1 P: Promotion.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Content Marketing Institute

AUGUST 27, 2018

However, ultimately the goal is event registration so we also tracked conversions from promotions as well as from any influencers. TIP: If you opt not to create the influencer content on your own, properly vet an influencer marketing partner. Get what you need from influencers. Information sharing is critical.

Automobile 101

Automobile Influencer Marketing Thought Leadership Manufacturing 101

Hootsuite

MARCH 23, 2022

The global influencer market size hit a record $13.8 47% of Instagram influencers have between 5,000 to 20,000 followers, 26.8% of influencers have over 100,000 followers. It’s not too late to hop aboard because the demand for influencer marketing continues to rise. Source: eMarketer. Work with brands.

Affiliate Marketing 125

Affiliate Marketing Fashion Influencer Marketing Price 125

Content Marketing Institute

JUNE 25, 2018

HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Tweets into testimonials. Excludes tweets tagging me (I have a separate column for monitoring those.).

Branding 111

Branding Transform Promotion Influencer Marketing 111

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107