Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Buffer Marketing

JULY 24, 2024

Or answer product-related queries real-time. Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases. You can send messages for abandoned carts, for example.

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Why are you reaching out to them specifically?

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Influencer Marketing.

Product 109

Product Real Estate Shoppers Influencer Marketing 109

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 132

Influencer Marketing Health Transform Marketing 132

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. View image as a file.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Collaborating with influencers for giveaways or contests can significantly increase audience engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Leverage AI for productivity.

eCommerce 136

eCommerce Marketing Marketers Influencer Marketing 136

SocialPilot

SEPTEMBER 5, 2024

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans. It gives them the reassurance which can make all the difference.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

OnPassive Marketing

MARCH 30, 2022

Influencer marketing strategy is undoubtedly one of the most popular marketing strategies used by most businesses in recent times. When brands or marketing agencies form a partnership with someone with clout and followers across multiple platforms, this is known as influencer marketing.

Influencer Marketing 57

Influencer Marketing Marketing Strategy Fashion Manufacturing 57

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 130

B2C Market Trends Marketing Marketers 130

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Pro tip : Write out a mission statement for each network.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketing Marketers 105

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. Think of influencers as the artists that bring a song to life with their voice.

Branding 129

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 129

Content Marketing Institute

MAY 24, 2018

Create a killer content product that looks new and exciting. You truly can create a quality product that generates leads based on the good work you’ve done. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it.

Influencer Marketing 111

Influencer Marketing Whitepaper Promotion Logistics 111

Adobe Experience Cloud Blog

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” Why Should Marketers Invest in Influencer Marketing? Why Should Marketers Invest in Influencer Marketing?

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

APRIL 20, 2022

Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. With 75% of brand marketers planning to dedicate a budget for influencer marketing, it’s also a strategy that you don’t want to get be left behind on. Brand ambassador programs.

Influencer Marketing 138

Influencer Marketing Promotion Branding Product 138

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Hubspot Marketing

DECEMBER 19, 2022

In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing?

Whitepaper 120

Whitepaper Influencer Marketing User-Generated Fashion 120

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Rethink what influencer metrics matter most.

Influencer Marketing 142

Influencer Marketing Price Manufacturing Marketing 142

Hubspot Marketing

MAY 30, 2023

Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. 37% of TikTok users have immediately purchased a product after seeing it on the app. So what are local marketers planning to do if the app is fully banned nationwide?

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertising 127

Marketing Insider Group

DECEMBER 1, 2021

Learn why they matter and how you can apply them to your overall content marketing plan. So here are the top content marketing trends you need to follow next year: Personalized Content. Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. Brands Go Niche with Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

User-Generated 140

User-Generated Marketing Marketers Advertising 140

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Scoop.it!

FEBRUARY 7, 2023

In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy. Consider asking for reviews, asking questions, and running contests where users showcase themselves using and enjoying your products.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. Strategy 3: Use Tiktok to advertise your products.

Food 145

Food Fashion Influencer Marketing Branding 145

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130