Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Marketers Marketing 112

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 107

Influencer Marketing Branding Whitepaper Thought Leadership 107

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 127

eCommerce Marketers Marketing Influencer Marketing 127

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 118

Social Media Marketing Gen Z Millennials Influencer Marketing 118

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 101

Influencer Marketing Gen Z Social Media Marketing Communications 101

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 104

Thought Leadership Marketers Marketing B2C 104

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 94

eBook Marketing Plan Influencer Marketing Marketers 94

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Plus, the report talks about the growing role of generative AI in content creation.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Hubspot Marketing

DECEMBER 19, 2022

In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing?

Whitepaper 115

Whitepaper Influencer Marketing User-Generated Fashion 115

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

OCTOBER 19, 2023

The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones. Another key area is influencer marketing.

User-Generated 137

User-Generated Marketers Marketing Advertising 137

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 94

Promotion Social Media Marketing User-Generated SEO 94

Hubspot Marketing

APRIL 4, 2022

Securing budget for Influencer Marketing. For many marketers, influencer marketing seems out-of-reach — after all, don't you have to spend big bucks to partner with mega influencers? Timing is a detail easy to overlook in your marketing strategy. Think again. Posting at the right times.

Influencer Marketing 118

Influencer Marketing User-Generated Marketers Marketing 118

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. UGC Continues to Rock.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

Buffer Marketing

JULY 24, 2024

The market’s saturated forehead-deep with social media publishing tools. Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases. Use the one that gets you the most bang for your buck.

Social Media Marketing 113

Social Media Marketing User-Generated Influencer Marketing Management 113

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Leverage email marketing.

Marketers 116

Marketers Marketing User-Generated Promotion 116

Digital Marketer

JUNE 7, 2023

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Because women make up 60% of all Pinterest users! What does it tell you?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Sachs Marketing Group

MARCH 17, 2023

Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. Your reach and influence would grow exponentially, translating into higher conversion rates and more revenue for your business. That’s where our proven tactics come in.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Lots of factors go into the box, and a user’s feed comes out.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Scoop.it!

JULY 27, 2023

By creating a demand generation and lead generation strategy, you can attract aligned prospects, increase your lead list, and create meaningful patient relationships. By setting up a healthcare content marketing plan for your organization. You’re in luck. But how exactly do you create a demand gen and lead gen strategy?

Education 84

Education Content Marketing Health Affiliate Marketing 84

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Rethink what influencer metrics matter most.

Influencer Marketing 121

Influencer Marketing Price Manufacturing Marketers 121

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. Step 1: Create a social media marketing strategy. You need a plan, man.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

JANUARY 27, 2021

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Advertisers Health User-Generated 141

SMA Marketing

APRIL 13, 2023

By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads. Website Content and Design - Your website is often your most important digital marketing channel.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Digital Marketing 94

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Content Marketing 132

Content Marketing Key Performance Indicator User-Generated Marketers 132