Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Its real influence, not rented space. And, it works if you have deep pockets.

PR 99

PR User-Generated Transform Thought Leadership 99

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Testing influencers. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Leaning into CRO.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 143

PR Communications Price Management 143

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Search Engine Land

JULY 17, 2024

Get the daily newsletter search marketers rely on. Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Additionally, influencers discussing trending topics can amplify a brand’s message. See terms.

SEO 105

SEO Fashion PR Influencer Marketing 105

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketing Marketers 105

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

Branding 111

Branding Tentpole Entertainment Transform 111

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1.

PR 109

PR Influencer Marketing Promotion Management 109

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. Dig deeper: How influencers and content creators are reshaping brand strategies 3. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. The lesson? Don’t just look at the upside.

Fashion 95

Fashion Influencer Marketing PR Entertainment 95

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 119

Analytics Price PR Management 119

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Traackr

AUGUST 29, 2017

In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.

PR 76

PR Influencer Marketing Marketers Marketing 76

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Analytics 116

Analytics Transform User-Generated PR 116

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. Influencers can keep content relevant.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Instead, they move seamlessly between social media platforms, search engines, email newsletters, influencer recommendations, and websites.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them.

Influencer Marketing 78

Influencer Marketing PR CRM Food 78

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let's dive into the differences between creators and influencers and which you should invest in. Thus, every influencer is a content creator, but not every content creator is an influencer.

Gen Z 137

Gen Z Influencer Marketing PR Promotion 137

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

FEBRUARY 8, 2023

February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? AVON, Conn., Each of the 17 episodes provides listeners with meaningful tips and actionable advice.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 56

Influencer Marketing PR Marketing Marketers 56

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

Influencer Marketing 144

Influencer Marketing Marketing Marketers Education 144

Econsultancy

MAY 10, 2022

Identifying influencers to work with has traditionally been a manual, time-consuming task. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. Consider engaging a range of influencers. 

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications 121

Communications PR Gen Z Analytics 121

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 65

Health Influencer Marketing Food Retail 65

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130