Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

MARCH 5, 2025

Munn is by no means a Luddite, but he cautions against focusing so much on the current and latest trend [that you] forget about the reliability and success of some old-school marketing thats as simple as mailers or billboards. Yep, even if your audience is mostly Gen Zers and young millennials. Old doesnt have to mean pass.

Millennials 92

Millennials Marketing Marketers Fashion 92

Girl Power Marketing

OCTOBER 20, 2022

There is also a place for paid social media strategy, but you must know your target audience. Are they exclusively on Instagram, like most Millennials? That’s the power of influencer marketing. Don’t hesitate to reach out if you need help crafting social media and influencer marketing strategies.

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. population.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. It’s so easy. Try it today.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. X is also more popular among Millennials than other social media networks.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Short content works better for millennials, the generation with the most buyers. Trend #7: Influencer Marketing Is Evolving. Trend #12: AI-Powered Content Marketing Strategy.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. This means that in total, TikTok and Douyin have 1.29

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Indeed, a smile and an extra effort to please that comes from the heart is one of the most effective forms of marketing out there. This position has been dubbed “position zero”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Step 6: Align marketing and sales.

Transform 86

Transform Marketing Marketers Gen Z 86

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. In terms of Twitch marketing, the site’s demographics skew on the younger side. Working with influencers. Remember what we said earlier about Twitch being a place for influencers?

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. We predict social media influencers – specifically micro-influencers — will start dominating this space. But building that trust is getting harder.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. 2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

JUNE 12, 2020

This overview is a good place to spot under and over-performing Stories. The average Instagram story view is 5% of your audience, said James Nord, founder of influencer marketing platform Fohr, in an Instagram Live interview with Matthew Kobach, manager of digital and social media for the New York Stock Exchange.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too. So why not r each out to them where they live?

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hubspot Marketing

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers. Where are the other influencers in your niche? Evaluate your progress.

Influencer Marketing 145

Influencer Marketing Millennials Inbound Marketing Promotion 145

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Influencer Collaborations: BuzzSumo Image Source: BuzzSumo BuzzSumo facilitates effective influencer marketing by connecting brands with influential content creators. Why TikTok Ads?

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Consider using other techniques to draw attention, such as presenting a relatable pain point, offering a value proposition, or placing viewers into an action-filled scene when the video starts playing.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Girl Power Marketing

OCTOBER 20, 2022

Tweak Your Paid Social Strategy There is also a place for paid social media strategy, but you must know your target audience. Are they exclusively on Instagram, like most Millennials? That’s the power of influencer marketing. Where do they live? Where do they shop?

Influencer Marketing 52

Influencer Marketing Branding Millennials Retail 52

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. For years, Instagram's visual layout has made it a hot spot for influencer marketing. Free Promotion.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Hubspot Marketing

FEBRUARY 5, 2024

They placed a payment ring on the reporter’s middle finger and shared it across social media. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. To top it all off, they placed the graph on their success page and put a Share and Invite Your Friend button.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131