Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. They aren’t loyal to brands.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 141

Influencer Marketing Branding Marketers Marketing 141

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hubspot Marketing

MARCH 7, 2017

Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. A newer concept known as micro-influencer marketing recently joined the social media scene.

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 141

Gen Z Product Retail Millennials 141

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Girl Power Marketing

OCTOBER 20, 2022

Instead, targeting is crucial, especially during a recession, because you need to reach the audience most likely to engage with and buy your products. So, what can you do to ensure you’re reaching the people who are most likely to engage with your brand, buy your product and then tell their network about it?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Hubspot Marketing

MARCH 5, 2025

Munn is by no means a Luddite, but he cautions against focusing so much on the current and latest trend [that you] forget about the reliability and success of some old-school marketing thats as simple as mailers or billboards. Yep, even if your audience is mostly Gen Zers and young millennials.

Millennials 92

Millennials Marketers Marketing Fashion 92

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. The Top Shopping Trends of 2022.

Gen Z 129

Gen Z Millennials Retail Price 129

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Suppose your business goals are to boost sales.

Advertising 101

Advertising Advertisers Gen Z Social Media Marketing 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 95

Gen Z User-Generated Marketers Marketing 95

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more. With the production of the vaccine came a tidal wave of misinformation.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 133

Gen Z Millennials Branding Transform 133

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. X is also more popular among Millennials than other social media networks.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Finding this niche usually involves combining a service you do well or a well-performing product and a specific industry. Trend #7: Influencer Marketing Is Evolving.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast. And I'm not alone.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Martech

MAY 3, 2022

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel? The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service.

Transform 86

Transform Marketers Marketing Gen Z 86

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 127

Gen Z Millennials Entertainment Marketers 127