Remove Influencer Marketing Remove Native Marketing Remove Real Estate
article thumbnail

Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

It’s about having a strategic SEO-focused influence over social. It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google. But that’s not what’s going on.

SEO 106