Marketing Sherpa

JANUARY 24, 2022

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? An influencer is a […]. Let us know.

Influencer Marketing 94

Influencer Marketing Marketers Marketing New Markets 94

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” ” That’s a profound statement.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

Sprout Social

SEPTEMBER 18, 2024

Build audience personas for better targeting Once you’ve understood your audience and assembled your team, you need to create audience personas for your new market. Work with influencers and marketing team members with lived experience in your chosen region of expansion if possible.

Social Media Marketing 131

Social Media Marketing Marketers Marketing User-Generated 131

Sprout Social

APRIL 21, 2025

With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. Micro and nano-influencers can be especially powerful partnerships here by giving your brand a foot in the door. For more on how social media affects culture, download our influencer marketing report.

Branding 92

Branding Finance Fashion Health 92

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. To that end, expect performance-based influencer marketing to take center stage this year. Regardless, they will be watching and measuring influencer content closely to ensure it brings real value to the brand.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Adobe Experience Cloud Blog

AUGUST 6, 2012

by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow. Entering a new geographical market can open up significant opportunities to increase revenues and profits, and to offset slow growth in mature or economically sluggish territories. If so, what tips have we missed?

Marketing Strategy 132

Marketing Strategy eBook Influencer Marketing Marketers 132

Adobe Experience Cloud Blog

JULY 30, 2012

When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling. This is why inbound marketing is such a great strategy for companies who are just entering a new market.

Inbound Marketing 126

Inbound Marketing eBook User-Generated Marketers 126

Search Engine Land

SEPTEMBER 16, 2024

For B2C marketers, evaluate your influencer marketing strategy. By aligning your marketing language with your customers’ natural vocabulary and addressing their specific concerns, you can improve ad performance, increase conversion rates, and ultimately connect more effectively with your target audience.

User-Generated 76

User-Generated Advertising Advertisers Law 76

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Adobe Experience Cloud Blog

APRIL 11, 2018

Story Is the Heart of Influencer Marketing. How do influencers become influencers in the first place? And as a marketer, you want to tap into that influence to create buzz for your product. Story Is the Engine of Your Marketing Strategy. Storytelling isn’t just a new marketing buzzword.

Thought Leadership 134

Thought Leadership Marketers Marketing Price 134

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Rock Content

NOVEMBER 14, 2023

TikTok confirmed to TechCrunch that it is testing this product but only in a single English-language market outside the US. According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns.

User-Generated 97

User-Generated Advertising Advertisers Influencer Marketing 97

Search Engine Land

NOVEMBER 1, 2023

They are morphing into comprehensive marketing platforms offering rich data analytics, personalized advertising and immersive shopping experiences. Search-integrated influencer marketing and the creator economy Influencer marketing is a potent bridge between search, social and retail media marketing.

Retail 93

Retail Branding User-Generated SEO 93

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Can a solo coach on a budget afford influencer marketing?

eBook 104

eBook Marketing Plan Influencer Marketing Marketers 104

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

FEBRUARY 5, 2021

Psychometric Profiling Helps You Target Your Marketing Outreach. Harness the power of psychometric profiling to target your marketing outreach. Those women who buy cosmetics because their favorite influencer promoted it? Use more influencer marketing to reach these customers. Use Tests and Tools.

Marketers 133

Marketers Marketing Analytics Millennials 133

Neil Patel

OCTOBER 9, 2020

It can also help you tap into new markets and expand your content’s reach. With new, customizable features and add-ons, there are many ways to connect and convert. Instagram Live broadcasts can now also be viewed on desktop, making them more accessible and wide-reaching. How do you get started? Multiple Broadcast Hosts.

User-Generated 143

User-Generated eCommerce Promotion Shoppers 143

SMA Marketing

JANUARY 23, 2023

This could involve things like expanding into new markets, creating new products, and exploring new ways to find customers. Market Expansion Growth Strategy This is where you're looking at expanding into a new market. Market expansion. Making sure that we're growing is a very important thing.

SEO 98

SEO Advertising Advertisers CRM 98

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Inspire new marketing ideas. text posts, photos, videos) Paid, or boosted, content (e.g, Then, show off your results in beautiful reports. A Facebook Group can: Foster brand loyalty by offering exclusive discounts or content.

Gen Z 66

Gen Z User-Generated Marketers Marketing 66

Rock Content

SEPTEMBER 15, 2023

Define key objectives Each new marketing campaign or strategy should start with clearly identifying what you want to accomplish. And know when social media metrics commonly classified as vanity metrics — like follower count or shares — might be relevant within a context, as with an influencer marketing or brand recognition campaign.

Key Performance Indicator 98

Key Performance Indicator Digital Marketing Influencer Marketing Marketing Strategy 98

Chief Martec

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. And that’s just the customer-facing side of martech.

Transform 108

Transform User-Generated Customer Journey SEO 108

Content Marketing Institute

NOVEMBER 1, 2018

Influencer marketing. Marketing automation. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. Oracle WebCenter Content. IBM FileNet Content Manager. Lexmark Enterprise Software. OpenText ECM. Freelance platforms. Freelancer. crowdSPRING. BuzzStream. Live chat platforms.

Content Marketing 112

Content Marketing CRM Analytics Marketers 112

Neil Patel

SEPTEMBER 9, 2021

With Microsoft’s Power BI, you can visualize your marketing data and gain insights you might not access otherwise. Visual reports may help give you a better sense of what’s working across your organization: Whether you need a report for a presentation or a new marketing strategy, Power BI can help.

Transform 114

Transform Marketers Marketing User-Generated 114

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. Omnichannel marketing. Social & influencer marketing. Marketing on the go.

Transform 82

Transform eCommerce Retail Entertainment 82

Adobe Experience Cloud Blog

AUGUST 10, 2016

In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Social media offers marketers more than a way to reinforce your brand.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Hubspot Marketing

DECEMBER 13, 2023

Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Influencer Marketing People have always bought things that other people like. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketers 105

Hootsuite

JANUARY 13, 2022

More cost-effective than influencer marketing. The average cost of hiring an influencer can run into millions of dollars. UGC is a cost-effective way to scale your business and introduce a new marketing strategy to the mix. The average cost of asking your customers to share posts of them enjoying your product?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Marketers can capitalise on the following and more: Story formats will have even more of a moment in 2021. Influencer marketing will also continue to rise.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Sprout Social

FEBRUARY 3, 2022

Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. What does your next marketing campaign look like? No matter what you’re selling, you need to brainstorm new marketing campaign ideas on a regular basis.

Customer 145

Customer Copywriting Marketers Marketing 145

Bannerflow

JUNE 17, 2019

Additionally, marketers must not rely exclusively on display but keep it as a fundamental part of a good online marketing mix. A marketing mix which might now include video, programmatic audio, podcasts, SEM, paid social, branded media and influencer marketing. Kevin Lee: Data informs the creative.

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Hootsuite

SEPTEMBER 30, 2019

WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. There’s currently no fixed rate for influencer partnerships on WeChat. How to create a WeChat account for business.

Transform 111

Transform Marketers Marketing Finance 111

Neil Patel

DECEMBER 14, 2021

Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers. Our team is busy implementing and following NP’s instructions. Read Waterdrop’s full case study.

Customer 92

Customer Finance Fashion SEO 92

Buffer Marketing

SEPTEMBER 26, 2024

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. If not, share the knowledge of new marketing resources in the comments below. Plenty of newsletters provide social media platform updates, and others offer advice on social media success.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketers Marketing 118

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 86

Transform eCommerce Non-Profit Advertising 86