Martech

JULY 30, 2024

Social media marketing is essential for both startups and large corporations. Micro-influencers with smaller but highly engaged followings offer marketers more authentic connections with their audiences. for every $1 spent on influencer marketing, according to the Digital Marketing Institute.

CRM 108

CRM Marketing Marketers Customer loyalty 108

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Here’s a great scope of work template from Influencer Marketing Hub. Dig deeper: What marketers need to know about authenticity in influencer marketing Get MarTech!

Branding 131

Branding Logistics Influencer Marketing Affiliate Marketing 131

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketing 106

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 86

Transform eCommerce Non-Profit Advertising 86

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Optimism about the economy is 50.9 (out out of 100) compared to just three months ago when it was 62.7. In February 2009, following the Great Recession of 2008, this rating was 47.7.

CMO 130

CMO Transform Customer Acquisition B2C 130

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52