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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Trend #1: Personalized Content. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Influencer Marketing. Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches. These individuals have a large influence over an audience you might be trying to reach, and can be helpful marketing to those buyers.

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The 10 Biggest Trends in Entrepreneurship to Look For in 2021

Neil Patel

Less followers mean they have more time and energy to dedicate to answering messages and discussing products, which is great news for marketers pushing new merchandise. According to the Influencer Marketing Hub, businesses can make $5.20 on every $1 spent on influencer marketing , which is a pretty impressive return.

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This week’s new AI-powered martech products, platforms and features

Martech

It also delivers hyper-personalized marketing deployment recommendations by leveraging historical data, third-party market intel, and behavioral insights to provide intelligent guidance to channel marketers and their affiliates. generates contextually relevant social media posts, emails and campaigns. Get MarTech!

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

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3 social media trends impacting marketing in 2022

Martech

Personalized marketing content. Brands have begun leaning into personalized content more heavily than ever. Personalization is something that we are all familiar with … At the heart of it is delivering content that is relevant to your users,” Rañola said. Marketing influencers and detractors.

Marketing 101