Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 83

Influencer Marketing Transform Marketing Marketers 83

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Martech

OCTOBER 8, 2024

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively.

Influencer Marketing 110

Influencer Marketing Fashion User-Generated Analytics 110

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. Creative freedom for creators places into this. But we don’t stop there.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Analytics 119

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. Recognizing that is key to authentic influencer marketing in the health and wellness space.

Branding 108

Branding Finance Fashion Health 108

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 103

Influencer Marketing Whitepaper User-Generated Marketing 103

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing 101

Affiliate Marketing Influencer Marketing Law Finance 101

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 90

PR Influencer Marketing Marketing Marketers 90

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 111

Branding Tentpole Entertainment Transform 111

Hootsuite

OCTOBER 16, 2024

Source: Keyhole And if you’re using influencer marketing as part of your strategy, Keyhole can identify the ideal influencers to work with and measure their performance over time. Get started All your social media analytics in one place. Try it free today.

Analytics 119

Analytics Price PR Management 119

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 90

Influencer Marketing Marketing Marketers User-Generated 90

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Martech

SEPTEMBER 16, 2024

This is the type of upskilling required of marketers in the near-to mid-term future. While AI can produce and analyze customer data, if processes aren’t in place for that data to be integrated into rapid testing and learning, customers will continue to feel that companies aren’t listening to them. analyzing it in real time.

Law 113

Law New Technology Communications Management 113

SocialPilot

JULY 12, 2024

Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 116

Analytics Transform User-Generated PR 116

Jeff Bullas

JANUARY 22, 2023

Just remember that it’s going to cost you a lot of money to get your Spotify profile to a good place, where you are satisfied with your play count. Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Buffer Marketing

APRIL 29, 2025

If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. Partner with influencers Gen Z is changing how people discover new brands and products. Not every influencer needs to have a huge following to make an impact. Buffer can help.

Gen Z 108

Gen Z Influencer Marketing Manufacturing User-Generated 108

Hubspot Marketing

APRIL 21, 2025

With this data in mind, according to our survey, it's no surprise that TikTok, Instagram, and YouTube are the top social media platforms for short-form videos and will see more investments from marketers than the other platforms in 2025. Brands will prioritize partnering with smaller influencers to create social media videos.

Social Media Marketing 79

Social Media Marketing User-Generated Influencer Marketing Customer Journey 79

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Learn more: How to identify and work with the best influencers. Learn more: You can add Brandwatch to your Hootsuite dashboard 9.

Analytics 118

Analytics PR Price CRM 118

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The place of Influencer marketing on Instagram Instagram has also become a key player in the world of influencer marketing. Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

FEBRUARY 20, 2025

G2s annual Best Software Awards rank products based on authentic reviews from real usersyour continued partnership is the reason we get to celebrate recognition like this in the first place. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place.

Influencer Marketing 124

Influencer Marketing Place Analytics Advertisers 124

Buffer Marketing

FEBRUARY 18, 2025

After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." " So, why are conferences on our radar in the first place? Whether you're a creator, agency rep, or marketing professional, you'll find valuable insights to help you grow.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139