Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Martech

OCTOBER 8, 2024

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.

CMO 143

CMO Marketing Marketers Influencer Marketing 143

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively.

Influencer Marketing 110

Influencer Marketing Fashion User-Generated Analytics 110

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 139

Influencer Marketing Branding Marketing Marketers 139

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Analytics 119

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. Creative freedom for creators places into this. But we don’t stop there.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 132

Influencer Marketing Transform Marketing Marketers 132

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 110

Influencer Marketing Food User-Generated Affiliate Marketing 110

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 99

Influencer Marketing Whitepaper User-Generated Marketing 99

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing 91

Affiliate Marketing Influencer Marketing Law Finance 91

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Businesses Grow

MARCH 10, 2025

If you have a contract with an ad agency they are probably resisting alternative forms of marketing because, well, they’re not ads. There is a legacy infrastructure in place that keeps us less effective and boring. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

NOVEMBER 26, 2024

Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 88

Influencer Marketing Marketing Marketers User-Generated 88

Sprout Social

FEBRUARY 20, 2025

G2s annual Best Software Awards rank products based on authentic reviews from real usersyour continued partnership is the reason we get to celebrate recognition like this in the first place. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place.

Influencer Marketing 121

Influencer Marketing Place Analytics Advertising 121

Buffer Marketing

FEBRUARY 18, 2025

After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." " So, why are conferences on our radar in the first place? Whether you're a creator, agency rep, or marketing professional, you'll find valuable insights to help you grow.

Social Media Marketing 105

Social Media Marketing Price Energy Influencer Marketing 105

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

CMO 121

CMO Email Marketing Influencer Marketing Promotion 121

SocialPilot

JULY 12, 2024

Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 115

Analytics Transform User-Generated PR 115

Jeff Bullas

JANUARY 22, 2023

Just remember that it’s going to cost you a lot of money to get your Spotify profile to a good place, where you are satisfied with your play count. Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Martech

SEPTEMBER 16, 2024

This is the type of upskilling required of marketers in the near-to mid-term future. While AI can produce and analyze customer data, if processes aren’t in place for that data to be integrated into rapid testing and learning, customers will continue to feel that companies aren’t listening to them. analyzing it in real time.

Law 107

Law New Technology Communications Management 107

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The place of Influencer marketing on Instagram Instagram has also become a key player in the world of influencer marketing. Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Hootsuite

OCTOBER 16, 2024

Source: Keyhole And if you’re using influencer marketing as part of your strategy, Keyhole can identify the ideal influencers to work with and measure their performance over time. Get started All your social media analytics in one place. Try it free today.

Analytics 102

Analytics Price PR Management 102

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Learn more: How to identify and work with the best influencers. Learn more: You can add Brandwatch to your Hootsuite dashboard 9.

Analytics 112

Analytics PR Price CRM 112

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. 8 tips to ace global social media marketing Define your global strategy by following these eight stages. Take advantage of influencer partnerships Influencer marketing strategies should also fit into your wider global strategy.

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128

Hubspot Marketing

JANUARY 17, 2025

After this system was in place, it was time to step back and see if it would actually work. For example, during the experiment, our AI analyzed a lead from an organic cold brew coffee company who had downloaded influencer marketing resources.

Transform 124

Transform CMO Influencer Marketing Education 124

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. For example, if a company tries to run a promo or campaign tied to a particular event, athlete or organizer, that could be seen as ambush marketing.

Transform 91

Transform Gen Z Fashion Food 91

Hubspot Marketing

FEBRUARY 3, 2025

But that feedback loop incentivizes marketing efforts that produce short-term results at the cost of long-term brand building. Not to mention, it led him away from all of the fun and unusual things that made Chubbies recognizable in the first place. Breaking out from that sea of sameness is how Chubbies was born in the first place.

Performance Marketing 88

Performance Marketing Marketing Marketers Influencer Marketing 88

Sprout Social

DECEMBER 16, 2024

With our strong track record of customer trust and the right principles in place , we’re well-equipped for the future and are actively building capabilities that will help you maintain customer trust at scale. The influencer marketing industry was valued at $17 billion in 2023 and is expected to to reach $20 billion this year.

Product 72

Product Transform Influencer Marketing User-Generated 72

Hubspot Marketing

OCTOBER 21, 2024

When I wanted to learn about early career and university recruiting, LinkedIn Learning was one of the first places I went. She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title]. So, let’s say you want to work in marketing. But what type of marketing? Influencer marketing?

Gen Z 105

Gen Z Copywriting Influencer Marketing Education 105