Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 113

Influencer Marketing Branding Gen Z Marketing 113

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

Influencer Marketing 71

Influencer Marketing Marketing Strategy Marketing Marketers 71

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. User-generated content is gold.

Influencer Marketing 106

Influencer Marketing Marketing Marketers Transform 106

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketing Marketers Marketing Mix 91

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 139

Influencer Marketing Branding Marketing Marketers 139

Neil Patel

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 75

Influencer Marketing eCommerce Price User-Generated 75

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. Famoid’s website claims that their free tool can be utilized every 7 days, and they assure users that the process is entirely safe, as no passwords or confidential information is required.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 92

Influencer Marketing Fashion User-Generated Analytics 92

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 114

Branding Fashion Food COS 114

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 114

Influencer Marketing Transform Promotion User-Generated 114

Hubspot Marketing

NOVEMBER 4, 2024

At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. of Instagram users report following or researching brands and products on the app. But is it really worth the hype?

Product 106

Product User-Generated eCommerce Shipping 106

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. billion users by 2025. billion monthly active users. Is Instagram dying?

Gen Z 127

Gen Z Millennials User-Generated Shipping 127

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 122

eCommerce PR User-Generated Marketing 122

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 80

Digital Marketing Price User-Generated Affiliate Marketing 80

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Transform 108

Transform Social Media Marketing User-Generated Influencer Marketing 108

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 132

Gen Z Millennials Entertainment User-Generated 132

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. At the time of the survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Customers who love your brand want to talk about it.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 77

Gen Z Branding User-Generated Influencer Marketing 77

Marketing Insider Group

JANUARY 24, 2022

Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Users can filter them to see how companies similar to them apply the Vend solution. Groove’s startup journey blog still generates tons of brand awareness for the company. Influencer endorsements build trust.

Content Marketing 137

Content Marketing User-Generated Influencer Marketing Customer Acquisition 137

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 109

Marketing Marketers User-Generated Influencer Marketing 109

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. Influencer Marketing Hub ).

Gen Z 135

Gen Z Influencer Marketing Education Marketing 135

SocialPilot

JULY 12, 2024

Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 107

Analytics Transform User-Generated PR 107

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 118

Branding Customer loyalty PR Influencer Marketing 118

Unbounce

MAY 5, 2022

It’s like when someone who knows you brings you something you want without you even asking for it or without you even realizing you want it in the first place. billion times, with more than 1 billion active monthly users currently—and with over 1 billion video views per day! In the last 18 months, adult users have increased 5.5

Whitepaper 144

Whitepaper User-Generated Marketing Marketers 144

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 103

Manufacturing B2C Non-Profit eCommerce 103

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 122

eCommerce Marketing Marketers Influencer Marketing 122

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 91

Shipping Logistics User-Generated Social Media Marketing 91

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 90

Promotion Social Media Marketing User-Generated SEO 90

Search Engine Land

SEPTEMBER 16, 2024

A broken funnel Sometimes, the issue lies within your marketing ecosystem, especially if you don’t regularly evaluate your tactics’ effectiveness. Places to start include examining your ads, website experience or conversion process. Google rewards ads that provide a good user experience with lower costs.

User-Generated 76

User-Generated Advertisers Advertising Law 76