Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 114

Influencer Marketing User-Generated Key Performance Indicator Analytics 114

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Promotion 121

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 105

Influencer Marketing Whitepaper User-Generated Marketers 105

Traackr

AUGUST 29, 2017

In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.

PR 76

PR Influencer Marketing Marketers Marketing 76

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 91

PR Content Marketing Marketers Marketing 91

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 108

Influencer Marketing Branding Whitepaper Thought Leadership 108

Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

Influencer Marketing 74

Influencer Marketing Marketing Strategy Marketers Marketing 74

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 90

Influencer Marketing SEO Branding Logistics 90

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them.

Influencer Marketing 78

Influencer Marketing PR CRM Food 78

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

JANUARY 19, 2024

Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Econsultancy

MAY 10, 2022

Identifying influencers to work with has traditionally been a manual, time-consuming task. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. Consider the who. Look for existing fans of the brand. 

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 56

Influencer Marketing PR Marketers Marketing 56

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 118

Communications PR Gen Z Analytics 118

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Testing influencers. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Leaning into CRO.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Adams & Knight Marketing

MARCH 23, 2023

“We are beyond proud of these accolades and to be recognized on this global stage alongside some of the world’s biggest names in travel” said Jill Adams, CEO of Adams & Knight. ” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

PR 130

PR Influencer Marketing Advertisers Advertising 130

Adams & Knight Marketing

APRIL 16, 2023

The awards include: One Gold Award for Full Color Connecticut in the category of Business to Consumer Integrated Campaign Three Silver Awards for Find Your Vibe in the categories of Advertising; Business to Consumer Integrated Campaign; and Diversity, Equity, and Inclusion Marketing (a special focus category for this year’s competition) Three (..)

PR 130

PR Influencer Marketing Advertisers Advertising 130

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion PR Outbound Marketing Influencer Marketing 133

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Get creative with the add-ons to convince them to link back.

PR 127

PR SEO Health Influencer Marketing 127

Adams & Knight Marketing

FEBRUARY 8, 2023

The podcast, available on most streaming platforms, goes in depth with marketing experts on a variety of recent trends including sonic branding, employee engagement, website development, influencer marketing, TikTok and more. Each of the 17 episodes provides listeners with meaningful tips and actionable advice.

PR 130

PR Advertisers Advertising Influencer Marketing 130

Adams & Knight Marketing

APRIL 26, 2021

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. ” About Adams & Knight.

Health 130

Health PR Analytics Influencer Marketing 130

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. According to The New York Times , they quickly sold out of their initial run of 5,000 tumblers in 2019.

PR 130

PR Influencer Marketing Branding Marketing Strategy 130

Orbit Media Studios

JULY 27, 2022

This is a pretty traditional PR play with an SEO twist – you need to pay attention to which publisher sites are ranking well for queries like this, and then make contact with them to offer them appropriate models to review. Your only play here is digital PR. Or really anyone doing organic influencer marketing and interviews.

SEO 122

SEO PR Manufacturing Analytics 122

Traackr

AUGUST 3, 2023

With over 12 years of PR & influencer marketing experience, Elena shares her best tips for building an exciting and successful career.

Influencer Marketing 52

Influencer Marketing PR Marketers Marketing 52

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Meltwater has added AI Assistants to its suite of products.

PR 115

PR User-Generated Influencer Marketing Analytics 115

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

eCommerce 124

eCommerce PR User-Generated Marketers 124

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing PR Social Media Marketing Marketers 52

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 118

Branding Customer loyalty PR Influencer Marketing 118

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

Influencer Marketing 123

Influencer Marketing Price Manufacturing Marketers 123

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 40

Influencer Marketing PR Marketers Marketing 40

Hootsuite

OCTOBER 7, 2024

If you’re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers.

Analytics 103

Analytics Price PR CRM 103

Sprout Social

OCTOBER 21, 2021

This is where PR work comes in. Social media and PR work in tandem with each other since they allow both brands and journalists to keep track of what the other is doing. One of the easiest ways to get going is to start influencer marketing. Social media shoutouts. There are a few ways that social media shoutouts happen.

PR 139

PR SEO Advertisers Advertising 139

Duct Tape Marketing

FEBRUARY 25, 2023

Upfluence – An a ll-in-one affiliate and influencer marketing platform that allows you to discover influencers depending on your niche, manage influencer relationships, create automated campaigns, track sales, measure ROI, etc. PR professionals can monitor their brand on the web and stay on top of industry news.

PR 89

PR Influencer Marketing Digital Marketing Management 89

Hootsuite

MAY 10, 2021

Social media has become a primary channel for big companies to broadcast comms and PR messages. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well. Share corporate communications. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145