Martech

APRIL 9, 2025

Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. What started as a halo effect turned into a PR firestorm. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. The lesson? Model the downside.

Fashion 86

Fashion Influencer Marketing PR Entertainment 86

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? If you’re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. What were our top posts on LinkedIn this year?

Analytics 116

Analytics PR Price CRM 116

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.

PR 109

PR Influencer Marketing Promotion Management 109

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. Processing. See terms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. A global social media marketing strategy enables you to clearly define your new audience. An audit helps you to review how each of your accounts is performing right now.

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 105

PR Content Marketing Marketing Marketers 105

Hootsuite

OCTOBER 16, 2024

Sprout Social Best for: Marketing teams at large organizations Coolest feature: Ready-made reports depending on your goals Price: Starting at $199/month For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice.

Analytics 108

Analytics Price PR Management 108

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 100

Influencer Marketing Whitepaper User-Generated Marketing 100

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 60

Health Influencer Marketing Food Retail 60

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

JANUARY 19, 2024

Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Video content for storytelling and product demos. Website copy designed to inform and persuade.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Neil Patel

APRIL 21, 2021

They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Influencers yield a lot of power. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion PR Outbound Marketing Influencer Marketing 133

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. In standard affiliate partnership deals, you only pay your partners when they refer a customer who buys your product.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Econsultancy

MAY 10, 2022

Identifying influencers to work with has traditionally been a manual, time-consuming task. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. ” Consider existing customers and employees.

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Buffer Marketing

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. We ensured the product was truly aligned with our brand I don’t think we could have created a product based on any social media food trend and been this successful.

Product 98

Product PR Retail Influencer Marketing 98

Hubspot Marketing

NOVEMBER 29, 2023

However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products. The Buy Guide founders felt there was a greater opportunity to market the tumblers to women, and worked with Stanley on a wholesale arrangement to begin selling the cups on their own site. These tactics worked.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Get creative with the add-ons to convince them to link back.

PR 127

PR SEO Health Influencer Marketing 127

Orbit Media Studios

JULY 27, 2022

To get your product featured in SERPs like this, you need these publishers to review your products. This is a pretty traditional PR play with an SEO twist – you need to pay attention to which publisher sites are ranking well for queries like this, and then make contact with them to offer them appropriate models to review.

SEO 122

SEO PR Manufacturing Analytics 122

Sprout Social

OCTOBER 21, 2021

Something has to happen to encourage you to share, like a product is high quality or a blog post is super informative, to push you to post. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. This is where PR work comes in.

PR 145

PR SEO Advertisers Advertising 145

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Sprout Social

FEBRUARY 25, 2020

For example, the influencer marketing platform Grin created an infographic on the ROI of influencer marketing. In addition to publishing this infographic on their blog, they also submitted it to other authority sites including Egg Marketing PR, Venngage and Smart Insights. Drive high-quality traffic.

Influencer Marketing 144

Influencer Marketing Marketing Marketers Education 144

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

Influencer Marketing 140

Influencer Marketing Price Manufacturing Marketing 140

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Meltwater has added AI Assistants to its suite of products. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

PR 106

PR User-Generated Influencer Marketing Analytics 106

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Product recalls, tech glitches, responses to social issues, hiring announcements.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing PR Social Media Marketing Marketing 52

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketing 135

Scoop.it!

FEBRUARY 7, 2023

In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy. Consider asking for reviews, asking questions, and running contests where users showcase themselves using and enjoying your products.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Businesses Grow

DECEMBER 18, 2023

To make matters worse, while this product is enjoyed by everyone, it is widely used by teens and children. One of the worst PR meltdowns I have ever seen. This was a marketing nightmare. As the Chief Product Officer at MAGNETIQ, my friend Tyler Stambaugh studies the culture of Discord. So, this is bad.

Branding 117

Branding PR CMO Education 117