SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns.

Analytics 116

Analytics Transform User-Generated PR 116

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 136

Branding Price Influencer Marketing Transform 136

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing? sBYbNu7kSi.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 100

Inbound Marketing PR Manufacturing Marketers 100

Traackr

MAY 28, 2015

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Sprout Social

FEBRUARY 19, 2024

This also enables you to manage your influencer marketing more effectively to ensure your influencers are following brand guidelines. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketers 137

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Marketing Insider Group

JANUARY 6, 2020

ANA Masters of B2B Marketing. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Traackr

MAY 28, 2015

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. It advised us to do influencer marketing and it also advised us to do a social media campaign. Order now and transform your elephant’s playtime like never before.” James, how the heck are you doing today? [00:01:30]

Marketers 126

Marketers Marketing Entertainment Transform 126

Neil Patel

APRIL 7, 2021

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market. In “Faster, Louder, Smarter ,” Aaron Agius and Gián Clancey share their strategy for transforming their two-person agency into a global digital marketing leader. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

Marketers 128

Marketers Marketing Transform Digital Marketing 128

Hootsuite

APRIL 3, 2023

Quickly address potential customer service issues or PR crises. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Build relationships with customers to cement their loyalty. What’s that?

Gen Z 133

Gen Z User-Generated Transform Education 133

Exposure Ninja

OCTOBER 2, 2023

In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie. Let’s start with the foundation for any digital marketing efforts — content marketing.

PR 52

PR Marketers Marketing Promotion 52

Customers.ai

DECEMBER 12, 2024

Faceless marketing grows with your business. Risk-Free : No one persons scandal, burnout, or PR disaster can derail your brand. Demo reels: Show your product solving problems or transforming lives. Can faceless marketing be combined with influencer marketing? Example : Oura Ring. Yes, but in a different way.

eCommerce 72

eCommerce Branding Marketers Marketing 72