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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Marketing

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. I’ve rounded up the top conferences on my radar, with dates, locations, and highlights.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

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15 TikTok analytics tools that do the math for you

Hootsuite

Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium-sized businesses, and large marketing teams Coolest feature: Custom recommendations for the best time to post on TikTok based on your account’s metrics and historical data (a.k.a. Rival IQ’s come a-knockin’.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing : Starts at $19.79/month

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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Quick summary of the 6 best social listening tools Click on one of the tools below to jump to a section, or scroll for a big-picture overview in the table. Track media coverage across social media, news, blogs, and podcasts. Price : Pricing starts at $5/month for 100 searches.

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