Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it?

CMO 92

CMO Transform Price Education 92

Hootsuite

OCTOBER 7, 2024

If you’re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers.

Analytics 115

Analytics PR Price CRM 115

Search Engine Land

AUGUST 21, 2024

Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. This enables marketers to create training, how-to, and product marketing videos for global audiences. Get the newsletter search marketers rely on.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

MAY 14, 2019

Influencer Marketing. Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches. These individuals have a large influence over an audience you might be trying to reach, and can be helpful marketing to those buyers.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

MARCH 30, 2020

If, by now, you are mulling over a few ideas about how you can fit in Twitch into your marketing efforts, let's talk about how brands are using Twitch, next. Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Tactic: Influencer Marketing.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Hubspot Marketing

JANUARY 20, 2023

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Invest in employee knowledge.

eBook 143

eBook CRM User-Generated Marketing 143

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 132

Marketing Marketers User-Generated Social Media Marketing 132

Hubspot Marketing

JULY 28, 2022

It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Neil Patel

MARCH 22, 2021

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. If it’s more casual, maybe invite influencers or loyal customers. Interview Influencers in Your Field.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Content Marketing Institute

FEBRUARY 6, 2018

For example, content marketing works well with: Native advertising. Product marketing. Traditional marketing. Inbound marketing. Influencer marketing. #Contentmarketing can't function at its best in vacuum, says @joderama. Click To Tweet. Branded content . Social media. Public relations.

Content Marketing 111

Content Marketing Inbound Marketing Marketing Marketers 111

Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

Content Marketing 112

Content Marketing Marketing Marketers Energy 112

Digital Marketer

DECEMBER 19, 2022

Omnichannel marketing. Digitization of products & media. Social & influencer marketing. Marketing on the go. Marketing automation. Social listening (or social monitoring) is a popular way for marketers to gauge how their business is perceived. Availability of data. Less physical restrictions.

Transform 82

Transform eCommerce Retail Entertainment 82

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform 69

Transform Affiliate Marketing Marketing Strategy Marketing Plan 69

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform 65

Transform Affiliate Marketing Marketing Strategy Marketing Plan 65

Hubspot Marketing

DECEMBER 11, 2019

When it comes to learning about brands or products on social media, each generation also has its own unique preferences. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products. Marketing Campaign for Gen Z and Millennials.

Gen Z 145

Gen Z Millennials Finance Education 145

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). A paid advertising campaign will look very different from a SaaS influencer marketing campaign.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). A paid advertising campaign will look very different from a SaaS influencer marketing campaign.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

JUNE 3, 2024

If you’re already blogging, consider kicking things up a notch by using it to sell products or services, delve into influencer marketing , etc. You focus on designing and uploading amazing content for products. Market handmade items. Explore print on demand.

eCommerce 52

eCommerce Shipping Price Retail 52

Lusha

OCTOBER 27, 2019

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hoover launched ProductHunt using email marketing , beginning a viral effect that grew the subscriber base to over 43,000 subscribers. Hoover also found particular success by leveraging influencer marketing.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hoover launched ProductHunt using email marketing , beginning a viral effect that grew the subscriber base to over 43,000 subscribers. Hoover also found particular success by leveraging influencer marketing.

Transform 40

Transform Shipping CMO CRM 40

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

MARCH 12, 2024

Network with peers Connect with fellow digital product creators and contribute to communities. Invest in email marketing and social media influencer marketing These can be super effective tools in your marketing toolkit. Being generous and supportive of others can often result in good vibes coming back your way.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

JANUARY 11, 2025

Competitive pricing is a strategic approach that can significantly influence market dynamics. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. But it becomes a vicious cycle for smaller retailers who struggle to compete with Walmart’s low prices.

Price 52

Price Retail Shoppers Law 52

Unbounce

JANUARY 11, 2025

Competitive pricing is a strategic approach that can significantly influence market dynamics. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. But it becomes a vicious cycle for smaller retailers who struggle to compete with Walmart’s low prices.

Price 52

Price Retail Shoppers Law 52

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. Socialbakers.

Price 145

Price User-Generated Social Media Marketing Management 145

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 88

PR Influencer Marketing Marketing Marketers 88

Martech

JANUARY 19, 2025

Many of the marketers who shared their opinions expected TikTok to return in some form under U.S. But they also mentioned the deep impact the ban will have on influencer marketing and creators. I think this is an opportunity, not just to diversify, but to innovate.

Gen Z 89

Gen Z Law CMO Marketing 89