Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Tools needed.

Brand Management 108

Brand Management User-Generated Marketing Marketers 108

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. But when you’re sharing an aesthetic product image, shorter is sweeter. Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

TechWyse

MAY 3, 2023

For instance, Amazon’s recommendation engine makes product suggestions based on people’s browsing history. Persistent Increase in Video Content Marketing Video content marketing has grown in popularity for years and shows no signs of slowing down. Many companies have used AI in their digital marketing plans.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

MAY 22, 2023

To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. 111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Marketing Insider Group

MAY 17, 2023

The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity. Paid ads, affiliate, and influencer marketing can work well if you do them correctly. The company doesn’t simply push products.

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketing Marketers 27

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do? snackable content for any platform.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

Branding 136

Branding Price Influencer Marketing Transform 136

Calvyn Lee Blog

JANUARY 28, 2023

On the customer side, scams and 2022 events like the Pink Sauce incident — in which one creator came under fire for her homemade food product — have drawn attention to consumer safety and quality control on the platform. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Takeaway Referral marketing is a powerful tool for growing your customers. Create and promote more video content. Build social proof.

Marketing 125

Marketing Marketers User-Generated Promotion 125

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. How Can Marketers Use VTubers?

Fashion 106

Fashion Promotion Energy Influencer Marketing 106

Girl Power Marketing

FEBRUARY 1, 2023

Don’t just demonstrate how your product works. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing. The simple truth is that humans are more likely to trust other humans over a brand, which is why influencer marketing is so powerful. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hootsuite

MAY 18, 2023

With an average video length of 15-30 seconds, creators can deliver their message in a very small window of time – allowing viewers to consume content on the go with little to no commitment. Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

User-Generated 130

User-Generated Shipping Video Marketing Product 130

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 6.

Social Media Marketing 138

Social Media Marketing Key Performance Indicator Influencer Marketing Management 138

Backlinko

JUNE 25, 2024

Internet search results are the primary source for product discovery among B2B buyers in the US ( Statista ) 66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trade shows.

SEO 77

SEO Telemarketing Direct Mail Marketing Mix 77

Sprout Social

APRIL 22, 2021

If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Marketing Insider Group

DECEMBER 18, 2019

Paid Social Advertising: Like we mentioned above, LinkedIn is ahead of the pack when it comes to trust, and B2B marketers are regularly turning to LinkedIn to spend a good portion of their paid advertising budget. Influencer Marketing: Influencers don’t just live on Instagram—they’re everywhere.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Consider partnering with them to amplify your YouTube marketing efforts.

Marketing 145

Marketing Marketers Promotion SEO 145

Exposure Ninja

JUNE 23, 2022

Data Studio connects to Google Ads, Google Analytics and other Google Marketing Platform products — including Google Sheets, YouTube and Google Search Console — and a range of databases and social media platforms. Free Influencer Marketing Courses. Free Search Engine Optimisation Courses. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sprout Social

SEPTEMBER 3, 2020

Music productions? A similar percentage support them monetarily either through donations or product purchases. While Instagram might be known as the hub of influencer marketing , Twitch is home to tens of thousands of livestreaming influencers with enthusiastic audiences. Creating custom sneakers? Let’s do this. ??

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. And, monetization options for creators may also help drive adoption as well as influencer marketing opportunities on YouTube.

User-Generated 120

User-Generated Influencer Marketing Analytics Digital Marketing 120

Chief Martec

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms.

Transform 112

Transform User-Generated Customer Journey SEO 112

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Sprout Social

OCTOBER 16, 2018

.” As a result, the beauty brands thriving on social media aren’t the ones blindly blasting deals and bland product photos. Most beauty content on social media is undoubtedly product-centric, but what keeps this from being excessive or off-putting is the way these brands also add value for their audience. Personable posts.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Neil Patel

AUGUST 5, 2021

The Federal Trade Commission (FTC) regulates the claims you can make when selling health and fitness products like supplements, weight loss tools, and health devices. People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey. Try Video Marketing.

Advertisers 141

Advertisers Advertising Health User-Generated 141

Search Engine Land

FEBRUARY 21, 2024

Omnichannel marketing In the current marketing ecosystem, omnichannel marketing is not a choice but a necessity. Video marketing Short videos on apps like TikTok and Reels are super popular and grab attention quickly.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. According to a recent study , millennials watch online videos for 2.4

Gen Z 145

Gen Z Millennials Finance Education 145

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Calvyn Lee Blog

DECEMBER 3, 2023

This serves as a platform to consistently present what makes your product or service unique. The vast majority of pages driving organic visitors aren’t focused on HubSpot’s actual products. We have a full breakdown of HubSpot’s strategy in another post and video. While production value matters, the key is avoiding boredom.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

SocialPilot

JANUARY 9, 2024

On the video front, new AI for social media video creation tools like Runway ML, Lumen5 , and Synthesia have revolutionized the video marketing landscape. These tools can seamlessly translate your text, images, or video prompts into professionally edited videos.

Transform 118

Transform Social Media Marketing User-Generated Advertising 118

SMA Marketing

APRIL 13, 2023

Additionally, developing email campaigns is an effective tactic for introducing potential customers to services or products offered by the company. Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94