Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketing 75

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 97

PR User-Generated Transform Thought Leadership 97

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

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Thought Leadership Education Promotion Entertainment 67

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Admittedly, outreach is arduous.

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eBook Promotion User-Generated Inbound Marketing 145

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 102

Influencer Marketing Whitepaper User-Generated Marketing 102

Adobe Experience Cloud Blog

MAY 5, 2016

This tactic is known as influencer marketing. Influencer marketing uses key individuals in a network to drive brand awareness and affinity. Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. Promoting the influencer’s content.

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Influencer Marketing Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

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Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

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Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Promote your live stream. Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Obtain the right tools.

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Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Marketing Insider Group

NOVEMBER 23, 2020

You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. maximizing your content reach you make sure you get the most value out of it and optimize your content marketing ROI. Consider Paid Promotion.

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Thought Leadership Promotion SEO User-Generated 145

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships. Use social media to promote events.

PR 40

PR Branding Whitepaper Thought Leadership 40

Martech

NOVEMBER 20, 2023

Discover the power of curation and how to start curating content for more effective B2B marketing. Key takeaways: Content curation involves carefully selecting and promoting valuable content for your audience. You should add your own helpful insights to the pieces you promote. Inviting guest posts to your blog.

Entertainment 138

Entertainment Thought Leadership Marketing Marketers 138

Marketing Insider Group

MAY 9, 2023

Established thought leadership. 54% of decision makers say they spend more than one hour per week reviewing thought leadership content. Sharing valuable insights with your audience will help establish your brand as a thought leader in your industry, ultimately establishing trust and credibility with your audience.

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Thought Leadership Customer loyalty Analytics User-Generated 131

Calvyn Lee Blog

DECEMBER 3, 2023

Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. So that is the content I need to produce to compete there.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. What does that look like in the marketing funnel? Part of this process is defining your marketing channels.

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

JANUARY 26, 2023

By working with influencers, enterprises can tap into their networks and gain access to a wider audience that may not have been exposed to the brand’s messaging before. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Adobe Experience Cloud Blog

DECEMBER 17, 2019

It’s the reason that market research firm Verdantix predicts that the market for sustainability consultancies will have exceeded $1 billion dollars by the end of 2019. One of the ways brands are doing this is by moving away from sponsored, influencer marketing and instead by asking real-life product users to become content generators.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. Influencer Marketing.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

APRIL 10, 2018

Engagement first’ content also considers content promotion before the content creation. If this is your audiences preferred channel have a think about how you can use the social networks key features to promote the content. This blog is useful for those seeking a step by step approach to effective influencer marketing.

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Management Whitepaper Thought Leadership Promotion 133

Adobe Experience Cloud Blog

AUGUST 29, 2016

That kind of high-value link building from influencer marketing can be difficult to land with out social media. As a social media marketer, you should be actively involved in your SEO strategy and perhaps even be represented in your SEO team. Looking to elevate your social media marketing beyond increasing SEO?

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SEO Thought Leadership Social Media Marketing User-Generated 113

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Promotion channels How will it be discovered?

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Marketing Strategy Content Marketing PR Non-Profit 127

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It can also be a way to share thought leadership on any topic related to your brand and build engagement. And that’s priceless.

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Thought Leadership Finance Food User-Generated 111

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Use Live Polls.

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Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

DECEMBER 3, 2018

Those not educated in web personalization , marketing/sales hand-off strategies, and customer journey analytics will understandably be lost when you start to explain how you’re spending your time. All the people at your dinner table benefit from the good work that marketers put forth all year, and you are certainly no exception.

Food 125

Food Transform Thought Leadership Customer Journey 125

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. TIP: If you opt not to create the influencer content on your own, properly vet an influencer marketing partner.

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Automobile Influencer Marketing Thought Leadership Manufacturing 100

Adobe Experience Cloud Blog

JANUARY 29, 2018

of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work. Hard work, a structured go-to-market approach and a commitment to growing and efficiently promoting the business. Small businesses make up approximately 99.3%

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Marketing Marketers Thought Leadership Marketing Plan 134

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

JANUARY 4, 2017

Keep a list handy – put a sticky note on your monitor if you need to – of your content marketing goals. Consider lead generation, brand awareness, thought leadership, customer retention, etc. Their audience is content creators and marketers, especially those using influencer marketing.

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Whitepaper Logistics Thought Leadership Entertainment 110

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. Use Stories: Half of Instagram users visit a website after seeing a brand promoted in Stories. It’s also a natural way to repurpose and cross-promote your content.

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Gen Z Thought Leadership Fashion Energy 145

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.

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Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Adobe Experience Cloud Blog

JUNE 24, 2013

Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional. Modern Marketing'

Fashion 134

Fashion Marketing Marketers Analytics 134

Sprout Social

APRIL 18, 2024

That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more. Now, your publishing calendar has several blank spots you know you’re holding for the promotion—but no one else does. That’s where AI Assist comes in.

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User-Generated Analytics Retail Thought Leadership 133

Adobe Experience Cloud Blog

AUGUST 10, 2016

In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Do this well, and you’ll have a loyal base of followers, subscribers, and more.

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Social Media Marketing Thought Leadership PR User-Generated 94

Digital Marketer

APRIL 30, 2024

So, how do brands use a tagging strategy to make their marketing campaigns stand out? Improve Social Media Engagement With over 5 billion users , social media provides an easy way to connect with your audience, build relationships, and promote your offerings. But how do you find the perfect influencer for your campaign?

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Buffer Marketing

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. The gist of paid channels is that you have to, well, pay to share and promote your content.

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PR User-Generated Promotion Key Performance Indicator 129

SocialPilot

JANUARY 21, 2024

Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons. This approach extends beyond stunning visuals; it’s about synchronizing your marketing goals with the calendar.

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Social Media Marketing Transform Gen Z User-Generated 111