Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But what and how?

Transform 113

Transform CMO Influencer Marketing Education 113

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Digital Marketer

APRIL 30, 2024

So, how do brands use a tagging strategy to make their marketing campaigns stand out? Improve Social Media Engagement With over 5 billion users , social media provides an easy way to connect with your audience, build relationships, and promote your offerings. But how do you find the perfect influencer for your campaign?

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Digital Marketer

DECEMBER 19, 2022

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Omnichannel marketing. Social & influencer marketing. Global reach.

Transform 82

Transform eCommerce Retail Entertainment 82

Sprout Social

JANUARY 27, 2025

Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Research by Deloitte shows that 64% of consumers are influenced by social media posts from brands when making purchasing decisions. Cross-promotion is key.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 94

PR User-Generated Transform Thought Leadership 94

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. HANDPICKED RELATED CONTENT: Reddit for Marketing?

Promotion 111

Promotion Transform Price Influencer Marketing 111

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertisers 98

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. How to Create a B2B Marketing Funnel Ready to get your marketing funnel up and running?

Transform 82

Transform Marketing Marketers Gen Z 82

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Exclusive Amazon Deals & Promotions: Consumers are often looking for deals after discovering products on TikTok.

Branding 52

Branding Shipping Transform Shoppers 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. How long will you evaluate these numbers?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Rock Content

SEPTEMBER 8, 2023

But as the strikes persist, their rippling effects are profoundly altering promotional strategies, advertising paradigms, and the overarching contours of movie marketing — revealing paths hitherto unexplored. But how does this impact the advertising of film productions?

Transform 98

Transform Entertainment Marketing Marketers 98

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. UCHealths influencer roster includes players on the Colorado Avalanche hockey team (the hospital is the teams official sponsor). The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. Why Do You Need a Social Media Influencer Contract? But it shouldn’t end there.

Law 119

Law Influencer Marketing Transform Promotion 119

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet.

Branding 111

Branding Transform Promotion Influencer Marketing 111

Neil Patel

SEPTEMBER 22, 2020

Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Here are examples of the shop view and a rich pin with a buy button on the app: You can also use Promoted Pins to increase your reach and following. Promoted pins are Pinterest’s version of paid ads. billion more than Google’s Lens).

Fashion 145

Fashion Transform User-Generated Food 145

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

Neil Patel

NOVEMBER 12, 2021

The right tools can transform your feed into an immersive shopping experience. Since you’re only allowed to promote a single link in your bio, these tools are also super handy for avoiding that clumsy and distracting “visit link in bio” image caption that we’ve all seen. Leverage Influencers to Inspire Followers to Shop.

Fashion 141

Fashion User-Generated Transform Influencer Marketing 141

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Do you want to promote an upcoming event?

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 125

Influencer Marketing Transform Promotion User-Generated 125

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience. Editorial Director. Why we care. Quote of the day. “AI

Customer Journey 122

Customer Journey Customer Transform Shoppers 122

TechWyse

MAY 3, 2023

Through the use of AI-powered chatbots, automated email marketing, and data analysis tools, outsourcing providers can ensure that appointments are set with qualified prospects while freeing up time for their clients to focus on other priorities. It helps companies establish credibility and trust with their target market.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Sprout Social

JANUARY 5, 2022

Sendible is another social publishing tool with features tailor-made for agencies looking to schedule and promote social posts for clients. Perhaps you’re an influencer or ecommerce brand pointing people to products and promotions. Promote additional social channels and websites within your bio. Bummer, right?

Price 145

Price Analytics User-Generated Real Estate 145

The CMO Survey

JUNE 16, 2020

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. are “transforming their go-to-market business models to focus on digital opportunities.” Marketing leadership promoted : 62.3%

CMO 130

CMO Transform Customer Acquisition B2C 130