Buffer Marketing

APRIL 29, 2025

Partner with influencers Gen Z is changing how people discover new brands and products. In 2024, 69% of Gen Z shoppers said they’ve found something new through social media influencers, up from 45% just a year earlier. million Instagram followers, and nano-influencer Nydia (right), who has 6,160 followers.

Gen Z 100

Gen Z Influencer Marketing Manufacturing User-Generated 100

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. Dig deeper into Instagram Influencer Marketing in The Ultimate Guide to Instagram Influencer Marketing for Brands.

Product 111

Product User-Generated eCommerce Shipping 111

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 120

Shoppers eCommerce Shipping Retail 120

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million (AU$943.8 million) in 2025.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. “An influencer endorsement is a double-edged sword.

Shoppers 120

Shoppers Influencer Marketing Branding Customer 120

Martech

NOVEMBER 11, 2022

Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. Or perhaps a post from a brand linking back to its online store?

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B2C eCommerce Retail Shoppers 117

Digital Marketer

MARCH 20, 2024

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

Digital Marketing 103

Digital Marketing Social Media Marketing Price User-Generated 103

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey. Run influencer marketing and UGC campaigns.

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Retail Customer Customer Journey Promotion 123

Econsultancy

DECEMBER 6, 2021

These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.

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User-Generated eCommerce Promotion Shoppers 143

Search Engine Land

NOVEMBER 1, 2023

Retail media , a thriving high-margin channel, targets consumers during purchase decisions, online and offline, offering brands opportunities to influence decisions at the point of sale. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 93

Retail Branding User-Generated SEO 93

Hootsuite

JANUARY 13, 2022

By showing real examples of customers styling their Calvins, shoppers see other consumers endorsing the brand and showcasing how the products look on actual humans instead of overly styled models. More cost-effective than influencer marketing. The average cost of hiring an influencer can run into millions of dollars.

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User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

MARCH 8, 2022

Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite. trillion USD in 2026.

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Price User-Generated Social Media Marketing Shoppers 132

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Content creators.

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Affiliate Marketing Marketing Marketers Promotion 143

Search Engine Land

DECEMBER 15, 2022

As the economy slows and budgets become tighter, search marketers must prioritize technical SEO initiatives to yield good results. . Online shoppers are likelier to buy from brands with a strong local presence and engagement with their consumers. We must ensure our global search marketing strategies are customized for location.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Hootsuite

OCTOBER 19, 2023

When in doubt, demo it out View this post on Instagram A post shared by Erin Condren Design (@erincondren) Erin Condren Design gives Black Friday shoppers a full walkthrough of the various customizations and designs available in her planners. It’s a great example of influencer marketing done right.

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Shoppers Fashion Promotion User-Generated 125

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing.   Facebook’s incredible popularity also means the platform is crowded.

User-Generated 129

User-Generated Social Media Marketing Millennials Analytics 129

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Dive into to see which ecommerce tools will help you save time and money. Identify who is visiting your site with name, email and more.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Girl Power Marketing

DECEMBER 9, 2020

Social responsibility is something many consumers now expect their favorite brands to adopt, and beyond 2020 this will become even more commonplace. Ecommerce Marketing. With many shoppers still uncomfortable going into stores due to COVID concerns, it makes sense that ecommerce shopping has significantly increased in 2020.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

MARCH 4, 2021

Sixty-nine percent of shoppers are in a hurry to finish their shopping quickly, so brands don’t have a lot of time to help buyers discover their products. Both traditional and digital marketing strategies are essential for keeping a product in the buyer’s consciousness between store visits.

Shoppers 52

Shoppers eBook Social Media Marketing Branding 52

Buffer Marketing

AUGUST 23, 2023

Facebook About Facebook’s users* Monthly active users: 2.989 billion Breakdown by gender: 77percent women, 61percent men Dominant age group: 77percent of 30 - 49-year-olds Nearly one-third of global online shoppers use Facebook as their preferred social platform for purchasing.

B2C 98

B2C Fashion Social Media Marketing Thought Leadership 98

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

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Market Trends Gen Z Millennials Transform 145

Welcome Software

OCTOBER 17, 2022

Online marketing is the simplest way to reach your target audience in the right place and at the right time. How can you know your shoppers to create personalized marketing experiences? Influencer marketing Why has influencer marketing grown so popular? Consumers see influencers as authentic.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Welcome Software

OCTOBER 17, 2022

Online marketing is the simplest way to reach your target audience in the right place and at the right time. Examples of online digital marketing include: Search engine optimization (SEO). Content marketing (blogs, videos). Social media marketing (SMM). Email marketing. Why digital marketing matters.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

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Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

AUGUST 30, 2022

Whether scrolling influencer posts, ads, or friends’ content, Gen Z window shops on social first. Your marketing strategy needs to address how you’ll get in front of them on social. Influencer marketing. Easiest path? 87% want a personalized shopping experience. Free 30-Day Trial (risk-free!).

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

TechWyse

FEBRUARY 28, 2023

From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing. How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Rock Content

JUNE 3, 2024

Example: An online retailer sells clothing to individual shoppers through its website. If you’re already blogging, consider kicking things up a notch by using it to sell products or services, delve into influencer marketing , etc. Monetize a blog. Explore print on demand.

eCommerce 52

eCommerce Shipping Price Retail 52

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

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PR Marketing Marketers Promotion 52

Dana Nicole

JANUARY 27, 2021

Shoppers use the internet to search for products, especially locally. For example, a shopper might search Google for “sequined handbag + their city” to find stores to shop at. So, if you can create engaging content that includes relevant local keywords, shoppers can discover your site and your business online easier.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115