Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. Whether you're a creator, agency rep, or marketing professional, you'll find valuable insights to help you grow.

Social Media Marketing 105

Social Media Marketing Price Energy Influencer Marketing 105

ConsumerTalk

MAY 4, 2023

Social media marketing has only been around for a relatively short time, but it has become a powerful and effective way to conduct CPG marketing efforts. The basics for social media marketing are the same as for any kind of marketing.

Social Media Marketing 134

Social Media Marketing Marketing Marketers Influencer Marketing 134

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketing 143

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketing Marketers 105

Aspiration Marketing

SEPTEMBER 19, 2024

Consumers today want natural, authentic experiences, and influencers are leading the charge. Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want?

Influencer Marketing 262

Influencer Marketing Marketers Marketing Branding 262

Sprout Social

MARCH 12, 2024

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Social Media Examiner

APRIL 4, 2024

In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important?

Influencer Marketing 139

Influencer Marketing Marketing Marketers Branding 139

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? How does this work?

Influencer Marketing 104

Influencer Marketing Marketing Marketers User-Generated 104

Buffer Marketing

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Influencer Marketing 110

Influencer Marketing Branding Affiliate Marketing Fashion 110

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hubspot Marketing

FEBRUARY 16, 2023

The incident, referred to as MascaraGate, went viral and left users wondering if they could trust the opinions of influencers who benefit financially from recommending products. So does that mean influencer marketing is no longer effective? Not exactly. Meta announced its sunsetting live shopping on Instagram.

Influencer Marketing 143

Influencer Marketing Social Media Marketing Marketing Marketers 143

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 114

Influencer Marketing Marketing Marketers Promotion 114

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 132

Influencer Marketing User-Generated Key Performance Indicator Analytics 132

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Spiralytics

JANUARY 26, 2023

Everyone’s on social media, and everybody trusts somebody’s opinion. This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 The notable success of influencer collaborations makes it a highly coveted marketing tactic in the digital age.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketing Marketers 116

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Martech

FEBRUARY 12, 2025

Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. But how did we get here? Processing.

Influencer Marketing 108

Influencer Marketing Law Marketing Marketers 108

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 101

Influencer Marketing Whitepaper User-Generated Marketing 101

Jeff Bullas

JANUARY 22, 2023

Only people who have a solid budget for social media marketing on their Spotify account are going to be able to afford something like this because it’s a high price to pay for relatively little return. Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Girl Power Marketing

OCTOBER 20, 2022

That’s the power of influencer marketing. Recent reports show that influencer marketing shows no signs of slowing down, and that nano and micro influencers continue to outperform their own engagement rates from last year. In fact, 92% say they’d trust a person —even a stranger—more than an ad from a brand.

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Hubspot Marketing

JULY 25, 2022

Trends Marketing Leaders are Following. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content.

Inbound Marketing 130

Inbound Marketing Influencer Marketing Social Media Marketing B2C 130

SocialPilot

FEBRUARY 5, 2025

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. 88% of travelers use social media for travel inspiration. Start Your 14-day Trial 4. Why Is this Strategy Essential?

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

“This can cause a lot of confusion since companies may be executing a few of the practices while not actually experiencing marketing automation.” True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143

Social Media Examiner

MARCH 13, 2025

In this article, you'll discover proven strategies for influencer partnerships that deliver measurable results for your business. Why Marketers Should Work with Creators in 2025 Many marketers are hesitant to embrace […] The post How to Succeed in Influencer Marketing in 2025 appeared first on Social Media Examiner.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Social Media Marketing 52

Sprout Social

APRIL 24, 2023

Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. Influencer marketing is far from over—but it is undergoing systemic change.

Influencer Marketing 143

Influencer Marketing Shipping Entertainment Social Media Marketing 143

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Businesses Grow

SEPTEMBER 30, 2022

Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing. Social media marketing. But two years … we should be able to have some concrete ideas about that. Artificial intelligence. Customer experience. Digital advertising.

Market Trends 123

Market Trends Influencer Marketing Social Media Marketing Marketing 123