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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Can Influencer Marketing Replace Traditional Marketing

OnPassive Marketing

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

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Why influencer marketing is critical in B2B

Martech

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

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How is Influencer marketing different from advertising?

OnPassive Marketing

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. Is Influencer Marketing Is More Effective Than Traditional Advertising ?

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12 Social Media Marketing Strategies for Hotels

SocialPilot

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. 88% of travelers use social media for travel inspiration. Start Your 14-day Trial 4.