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Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% InfluencerMarketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6% I hope you find them useful.
The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Lee Odden gets so influential with InfluencerMarketing that Bono taps Top Rank for one of his global humanitarian relief efforts (with a robust ebook and SlideShare component).
Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. However, influencermarketing isn’t for every business or industry.
Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.
If you’re interested in attending events, check out this guide on getting started with event marketing. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Learn more about direct mail and telemarketing laws in the UK.
Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Monitor the performance of the influencer campaigns and engage with the audience through comments and shares.
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