Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketers 142

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts.

Price 118

Price Thought Leadership Transform User-Generated 118

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketers 75

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketers 104

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thought leadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

Adobe Experience Cloud Blog

MAY 5, 2016

This tactic is known as influencer marketing. Influencer marketing uses key individuals in a network to drive brand awareness and affinity. Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. Share them in the comments below!

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketers Marketing 91

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 96

PR User-Generated Transform Thought Leadership 96

Search Engine Land

JULY 23, 2024

Thought leadership: Establishing your brand as an authority in your field. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7. What does influencer marketing include? Influencer partnerships: Collaborating with influencers to promote your brand to their audience.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Influencer relations. Like SEO, influencer marketing is another area that seems simple at first but is complicated beneath the surface. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Sprout Social

JANUARY 30, 2025

She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. Stay connected with Berland by following her on the platform and reading her thought leadership features.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Obtain the right tools. Think outside the box.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Adobe Experience Cloud Blog

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” Why Should Marketers Invest in Influencer Marketing? Why Should Marketers Invest in Influencer Marketing?

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

SocialPilot

JANUARY 16, 2025

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. 69% of consumers trust the influencer recommendations over the brand.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s one thing being creative and generating a warm fuzzy feeling for your brand, it’s quite another being able to measure the immediate influence. Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 21, 2020

Step Four: Supporting Thought Leadership and Influencer Marketing. Thought leadership will continue to become even more critical to content marketing. And while thought leadership should be an organic strategy, that doesn’t mean it won’t require funds. Step Five: Checking for Gaps.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing PR 106

Marketing Insider Group

MAY 9, 2023

Established thought leadership. 54% of decision makers say they spend more than one hour per week reviewing thought leadership content. Sharing valuable insights with your audience will help establish your brand as a thought leader in your industry, ultimately establishing trust and credibility with your audience.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Calvyn Lee Blog

DECEMBER 3, 2023

And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Search Engine Land

FEBRUARY 26, 2024

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Influencer marketing. Video marketing tactics and strategy. The biggest barrier to entry for thought leadership is actually having the best ideas and insight.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Marketers are going to face a new digital reality going into the next decade, and traditional practices will no longer suffice. A key progression that has actively influenced marketing over the past 10 years is the tighter alignment of messaging to unique interests and personas vs. generic groupings. Engagement Defined.

Thought Leadership 132

Thought Leadership Marketers Marketing B2C 132

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. Put simply, by the end of this session, you’ll be prepared to pick your target accounts and begin marketing to them. The options are endless! Comment below!

Thought Leadership 91

Thought Leadership Transform Influencer Marketing CMO 91

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

APRIL 11, 2018

Story Is the Heart of Influencer Marketing. How do influencers become influencers in the first place? And as a marketer, you want to tap into that influence to create buzz for your product. I’d love to hear your thoughts on how it has changed your tactics and processes.

Thought Leadership 134

Thought Leadership Marketers Marketing Price 134

Adobe Experience Cloud Blog

AUGUST 27, 2014

Consider thought leaders/speakers who hold special significance to your audience, and check out our infographic on influencer marketing for more tips. Lastly, it’s important to make your marketing campaigns fun! Make it Fun. Social Media'

eBook 134

eBook Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing? Chris Brogan. VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. month per social media profile Partnership marketing tools Partnership marketing is great for businesses of all sizes.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

FEBRUARY 25, 2025

What does that look like in the marketing funnel? Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Part of this process is defining your marketing channels. MOFU Webinars, case studies, whitepapers, comparison guides, and emails.

Transform 85

Transform Marketers Marketing Gen Z 85

Martech

JANUARY 26, 2023

By working with influencers, enterprises can tap into their networks and gain access to a wider audience that may not have been exposed to the brand’s messaging before. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thought leadership content helps build your brand’s credibility and position you as a topic expert in the industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Brands Go Niche with Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

One of the ways brands are doing this is by moving away from sponsored, influencer marketing and instead by asking real-life product users to become content generators. Keep your planning process open so you can take advantage of the continual insights we are gaining as B2B marketing professionals. .

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. Influencer Marketing.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Buffer Marketing

SEPTEMBER 26, 2024

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. How to write thought leadership content Ryan Law has worked with companies like Ahrefs, Animalz, Google, and more. Needless to say, he knows his way around thought leadership better than most.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketers Marketing 118

Martech

NOVEMBER 20, 2023

Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Why you can’t afford to overlook content curation in B2B marketing Content curation has outstanding advantages that give you an edge, especially if you’re in B2B commerce. Inviting guest posts to your blog.

Entertainment 139

Entertainment Thought Leadership Marketers Marketing 139