Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. That leaves a gap for low cost-per-click advertising on thought-leadership content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Image Source.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Hubspot Marketing

OCTOBER 9, 2019

Influencers. Influencer marketing isn't a passing fad. According to Think with Google , collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities. Video marketing. It's time to add video marketing to your content strategy.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Establishing thought leadership: Share valuable content, join industry discussions, and showcase your expertise on social media to position your brand as a thought leader and go-to resource in your field.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Video Marketing Video marketing differs from traditional TV adverts in that it covers a broader range of topics and is more adaptable.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.

Gen Z 114

Gen Z Law B2C Entertainment 114