Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

Transform 108

Transform Finance Marketers Marketing 108

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. They prefer raw, unfiltered content over highly produced marketing materials.

Gen Z 103

Gen Z Transform Health Entertainment 103

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Bannerflow

JULY 5, 2022

McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. Influencer marketing. Shoppable social media simply transforms great social content into a buying opportunity.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Martech

AUGUST 26, 2024

Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos.

Transform 118

Transform Influencer Marketing Product Product Marketing 118

Digital Marketer

APRIL 30, 2024

Partner with the Right Influencers Influencer marketing has become a go-to marketing approach for modern brands. Recent stats show that 85% of marketers and business owners believe influencer marketing is an effective marketing strategy.

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Traackr

JUNE 12, 2018

We sat down with Yann Gourvennec, CEO of Visionary Marketing, to discuss the stakes of digital transformation and the role influencer marketing has in it.

Transform 68

Transform Influencer Marketing Marketers Marketing 68

SocialPilot

JULY 12, 2024

Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 115

Analytics Transform User-Generated PR 115

Traackr

NOVEMBER 14, 2017

Find out why influencer marketing should be part of your change management plan and discover the top 10 key priorities for global brands.

Transform 80

Transform Influencer Marketing Marketers Marketing 80

Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But what and how?

Transform 123

Transform CMO Influencer Marketing Education 123

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 132

Influencer Marketing Transform Marketers Marketing 132

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds.

Transform 91

Transform Gen Z Fashion Food 91

Businesses Grow

MARCH 10, 2025

If the need for speed hasn’t transformed your marketing department, it will soon. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.”

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Transforming influencer marketing management As brands go all-in on influencer marketing, they need a partner in streamlining end-to-end campaign management.

Product 68

Product Transform Influencer Marketing User-Generated 68

Digital Marketer

DECEMBER 19, 2022

Omnichannel marketing. Social & influencer marketing. Marketing on the go. Marketing automation. Social listening (or social monitoring) is a popular way for marketers to gauge how their business is perceived. That doesn’t mean that marketing’s role has diminished, though. Availability of data.

Transform 82

Transform eCommerce Retail Entertainment 82

Traackr

AUGUST 29, 2017

Learn how influencers are disrupting the beauty sector and how L’Oréal is transforming its approach to delivering success with influencer marketing.

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Traackr

AUGUST 29, 2017

By considering these critical questions for your influencer marketing strategy, you’ll be set to make a true transformation in your organization.

Influencer Marketing 102

Influencer Marketing Transform Marketers Marketing 102

Search Engine Land

AUGUST 21, 2024

Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos.

Transform 103

Transform User-Generated Influencer Marketing Product 103

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Marketing Insider Group

OCTOBER 23, 2024

Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. Video source How AI is Transforming Social Media Marketing in 2024 As artificial intelligence continues to evolve, its role in social media marketing will only expand.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketers 72

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Have you tried any AI marketing tools that have transformed your workflow?

Price 118

Price Thought Leadership Transform User-Generated 118

Traackr

JULY 18, 2018

Anthony Rochand and Jérôme Monange decipher the specificities of influencer marketing in the luxury sector, from its transformative role to its challenges.

Transform 58

Transform Influencer Marketing Marketers Marketing 58

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

Sprout Social

FEBRUARY 26, 2024

Stay tuned for next month’s edition where we’ll be focusing on brands mastering influencer marketing. The post Post Performance Report: Brands transforming social customer care appeared first on Sprout Social. Your customers are waiting for you. Are you ready? That wraps up our second installment of the Post Performance Report.

Transform 90

Transform Customer Branding Food 90

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Transform 111

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

FEBRUARY 17, 2025

Thus, your Facebook social media dashboard focuses more on overall reach, and TikTok’s social dashboard highlights click-through rates and influencer marketing results. Your social media dashboard should shift based on the direction of your niche marketing efforts.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Martech

MARCH 18, 2025

B2B influencer marketing Buyers will use AI to detect bias in influencer content, stripping away the impact of paid sponsorships. AI will favor peer-driven recommendations over influencer endorsements. What replaces it? AI-driven, on-demand buyer education (without vendor control).

CMO 91

CMO Transform Price Education 91

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 20, 2024

My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day.

Transform 106

Transform Marketers Marketing CMO 106

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Sprout Social

SEPTEMBER 17, 2024

When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice. Optimize social shopping for an effortless user experience Transforming social media platforms into effective sales channels requires more than just posting product links.

Retail 117

Retail Shoppers User-Generated Customer Journey 117

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141