Martech

AUGUST 26, 2024

Would the results be this good without a creative team of humans driving the text-to-video model? Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE.

Transform 125

Transform Influencer Marketing Product Product Marketing 125

Martech

JANUARY 20, 2025

Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Influencer Marketing Platforms (AspireIQ, Upfluence): To connect with influencers who can share our brand story. Encourage them to share their experiences on their platforms. Tools needed.

Brand Management 109

Brand Management User-Generated Marketing Marketers 109

Jeff Bullas

FEBRUARY 26, 2023

InVideo: Edit Videos for Instagram For fast, easy and effective video editing, InVideo is one of the best Instagram tools out there. With video marketing on the rise, it’s important to keep up with the industry. I can openly recommend it to anyone looking for a program to create excellent quality videos.

Marketing 246

Marketing Marketers Analytics User-Generated 246

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Influencer Marketing.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Buffer Marketing

NOVEMBER 14, 2024

Collaborate with Instagram creators or other small businesses Collaborating with other creators via  influencer marketing  or partnerships with small businesses is a win-win because it exposes both parties to a new community.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

MAY 14, 2019

Influencer Marketing. Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches. These individuals have a large influence over an audience you might be trying to reach, and can be helpful marketing to those buyers.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

Branding 136

Branding Price Influencer Marketing Transform 136

Marketing Insider Group

MAY 17, 2023

The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity. Paid ads, affiliate, and influencer marketing can work well if you do them correctly. Video marketing : Take inspiration from Blendtec’s “Will It Blend?”

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketing Marketers 27

Marketing Insider Group

MAY 22, 2023

Video Marketing 65. What are the most effective types of video content for content marketing purposes? How can content creators craft an effective video marketing strategy? What are the best practices for video production and editing? How should content marketers optimize video content for SEO?

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Calvyn Lee Blog

JANUARY 28, 2023

Plus, the quick evolution of trends and jargon on the platform mean marketers that want to stay in conversation with TikTok audiences will rely even more heavily on social media monitoring.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

MARCH 20, 2023

Here’s how marketers currently measure up to consumer preference: Marketers most often leverage short-form video as part of their social media strategies (58%) — third place in general overall, but especially important to Gen Z and Millennials. Consumers also want to see short-form videos, so create TikToks, YouTube Shorts, etc.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Exposure Ninja

JUNE 23, 2022

Free Influencer Marketing Courses. Influencer marketing is among the newest digital marketing strategies and it has proven to be incredibly successful for many leading brands and startups alike. These free courses will help you get started and really gain the most value from your influencer campaigns.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

DECEMBER 18, 2019

Paid Social Advertising: Like we mentioned above, LinkedIn is ahead of the pack when it comes to trust, and B2B marketers are regularly turning to LinkedIn to spend a good portion of their paid advertising budget. Influencer Marketing: Influencers don’t just live on Instagram—they’re everywhere.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Girl Power Marketing

FEBRUARY 1, 2023

User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing. The simple truth is that humans are more likely to trust other humans over a brand, which is why influencer marketing is so powerful. Content conception, development, and creation take time, talent, and money.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Search Engine Land

FEBRUARY 26, 2024

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Influencer marketing. Video marketing tactics and strategy. Emerging trends in paid advertising. Transformation in the SEO space.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Hubspot Marketing

MARCH 21, 2024

Create and promote more video content. Video marketing has become increasingly popular in recent years. Wyzowl's State of Video Marketing reveals that 91% of businesses use video as a marketing tool — an all-time high and a significant jump from previous years. But creating video content isn’t enough.

Marketing 127

Marketing Marketers User-Generated Promotion 127

Backlinko

JUNE 25, 2024

Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% Influencer Marketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6%

SEO 77

SEO Telemarketing Direct Mail Marketing Mix 77

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing? gpc52OhlaA. — VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. How Can Marketers Use VTubers? Marketers can use VTube creators as part of their influencer marketing campaigns. VTubers are taking video marketing to new levels.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 119

Transform B2C Finance Affiliate Marketing 119

Hubspot Marketing

NOVEMBER 5, 2019

For years, Instagram's visual layout has made it a hot spot for influencer marketing. Influencers regularly post sponsored photos and videos about their experiences with products. Its broad demographic might provide solid marketing opportunities to many different types of businesses.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

APRIL 22, 2021

Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. If you’re interested in trying influencer marketing to reach younger generations, TikTok influencers could be perfect for you.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

SocialPilot

JANUARY 9, 2024

On the video front, new AI for social media video creation tools like Runway ML, Lumen5 , and Synthesia have revolutionized the video marketing landscape. These tools can seamlessly translate your text, images, or video prompts into professionally edited videos.

Transform 121

Transform Social Media Marketing User-Generated Advertisers 121

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. To get the most out of your influencer partnerships, you need to treat them as just that—partners.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Martech

FEBRUARY 11, 2022

And, monetization options for creators may also help drive adoption as well as influencer marketing opportunities on YouTube. The new Shorts features may help it compete against TikTok and Instagram. Being able to reply via a Short can keep users engaged on the platform for longer. Additional reporting by Kim Davis.

User-Generated 121

User-Generated Influencer Marketing Analytics Digital Marketing 121

Search Engine Land

FEBRUARY 21, 2024

Omnichannel marketing In the current marketing ecosystem, omnichannel marketing is not a choice but a necessity. Video marketing Short videos on apps like TikTok and Reels are super popular and grab attention quickly.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create. chipotle Get it early on @roblox.

User-Generated 129

User-Generated Video Marketing Shipping Product 129

Neil Patel

AUGUST 5, 2021

Leverage Influencer Marketing to Reach a Wider Audience. Fitness influencers are influential people who can persuade their followers to try different clothing brands, supplements, workouts, and more. Try Video Marketing. Are you ready to give fitness advertising a go?

Advertisers 141

Advertisers Advertising Health User-Generated 141

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more.

Marketing 145

Marketing Marketers Promotion SEO 145

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Sprout Social

SEPTEMBER 3, 2020

While Instagram might be known as the hub of influencer marketing , Twitch is home to tens of thousands of livestreaming influencers with enthusiastic audiences. And if nothing else, understanding Twitch marketing can help give brands a better pulse on what the younger crowd is up to these days.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hubspot Marketing

SEPTEMBER 29, 2023

You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing. On top of that, they re-publish webinars and pre-recorded videos on their YouTube channel , which students can access at any time. Video Marketing The human brain processes visuals 60,000 times faster than text.

Education 113

Education Market Trends Marketing Marketers 113