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Long-form information, such as blogs, eBooks, and whitepapers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a whitepaper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: VideoMarketing Strategy: What Marketers Need to Know.
Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencermarketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencermarketing? gpc52OhlaA. — VUd3N9H84y.
Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. VideoMarketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.
Create and promote more video content. Videomarketing has become increasingly popular in recent years. Wyzowl's State of VideoMarketing reveals that 91% of businesses use video as a marketing tool — an all-time high and a significant jump from previous years. But creating video content isn’t enough.
In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencermarketing. Social media marketing. Videomarketing. Videomarketing.
Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencermarketing.
The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program.
Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.
Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your VideoMarketing.
I bet I had you on for your book WhitePapers, didn’t I? So I think both of these things represent big organic activities that are in the realm, the scary realm, John, of videomarketing. Like where does Instagram stories fit in for a typical marketer? But I do believe that influence is important.
Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. Like whitepapers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. These are influencers with 1,000 to 100,000 followers.
Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and whitepapers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.
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