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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S.

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Top Digital Marketing Courses & Training in the Philippines

Spiralytics

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Inventive Media.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Improve your market research, data gathering methods, and analytics to determine who your ideal audience is, where your prospects are coming from, which channel is generating the most leads, and which leads are more likely to convert into sales. Analyze Your Data.